Kylian Mbappé stars in Nike’s newest spot, and it’s ‘scary good’

Simply because the FIFA Membership World Cup kicks off throughout American cities, Nike has dropped its newest weapon within the conflict for soccer hearts and minds: SCARY GOOD, a horror-tinged marketing campaign that guarantees to provide opponents nightmares—and hopefully give Nike’s struggling gross sales figures some much-needed life help. The marketing campaign’s breakout star is […]

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