FMCG manufacturers rework value methods for fast commerce to defend Kiranas: ET

Corporations are revising channel methods to help neighborhood shops whereas adapting to evolving procuring habits. Manufacturers like Hindustan Unilever, ITC, Parle Merchandise, and Adani Wilmar are introducing merchandise at tailor-made value factors for fast commerce platforms, as reported by The Financial Instances.  Parle, as an example, has launched unique Rs 50-100 packs of manufacturers like […]

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