IKEA Archives

Vasanth & Co, Reliance Retail, Ikea drive retail advert surge throughout media in 2024

July 3, 2025July 3, 2025realitypostLeave a Comment

India’s retail promoting sector witnessed a sturdy surge in 2024 throughout TV, print, radio, and digital, with Reliance Retail, Ikea Companies (India), and Vasanth & Co rising as prime advertisers, based on TAM AdEx’s newest cross-media recap. Retail advert volumes on TV grew 65% in 2024 in comparison with 2020, with the third quarter alone […]

IKEA India’s new OOH advert offers filmy twist to its furnishings

November 7, 2024November 7, 2024realitypostLeave a Comment

IKEA India has rolled out a brand new OOH marketing campaign throughout Mumbai, Bangalore, and Hyderabad that faucets into relatable dialogues and songs. Every reference makes use of wordplay by pairing IKEA product names with in style film dialogues to advertise its vary of residence furnishings. The marketing campaign connects with audiences throughout cities by […]