IAS Archives

IAS introduces AI-powered Whole Media Efficiency answer for advertisers

January 8, 2025January 8, 2025realitypostLeave a Comment

Integral Advert Science (IAS), a world media measurement and optimisation platform, introduced the launch of its AI-driven Whole Media Efficiency (TMP) answer. It helps advertisers enhance marketing campaign outcomes by integrating IAS’s media high quality indicators with in-flight optimisation. Utilizing AI fashions to align media high quality with value and outcomes, TMP helps advertisers optimise […]

IAS launches High quality Consideration Optimisation to spice up advertisers’ ROI

December 19, 2024December 19, 2024realitypostLeave a Comment

Integral Advert Science (IAS), a world media measurement and optimisation platform, introduced the discharge of its new High quality Consideration Optimisation product in beta. As well as, IAS is asserting a brand new, first-to-market partnership with Lumen Analysis, the worldwide consideration expertise firm, to supply Social Consideration measurement by IAS and supply advertisers the power […]

IAS groups up with Google Advert Supervisor for supply degree advert curation

November 5, 2024November 5, 2024realitypostLeave a Comment

Integral Advert Science (IAS) has launched IAS Curation in partnership with Google Advert Supervisor, enabling programmatic patrons to entry deal-based stock curation on the supply. The providing is designed to satisfy key advertiser benchmarks in context, model security, and viewability, bettering advert efficiency at scale. IAS Curation empowers advertisers with actionable information to activate avoidance […]

IAS and Meta launch new optimisation answer for advertisers

October 11, 2024October 11, 2024realitypostLeave a Comment

Integral Advert Science, a world media measurement and optimisation platform, right this moment introduced a brand new check with Meta of a first-to-market optimisation answer for advertisers. IAS’s third-party Content material Block Listing answer for adverts on Fb and Instagram feed and reels will supply world advertisers the flexibility to mechanically keep away from putting […]