Sumeet Bhojani on Godrej’s strategic rebranding for contemporary relevance

Over a century outdated but not shy of reinventing itself. Late final yr, the Godrej Enterprises Group unveiled a brand new model id, marking greater than only a visible refresh. The rebranding got here on the heels of the Godrej Group’s structural cut up, which noticed the family-owned conglomerate reorganise into two separate entities: Godrej […]

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Godrej Microwave Ovens challenges gender norms with #AManCan marketing campaign

On the event of Worldwide Ladies’s Day, Home equipment Enterprise of Godrej Enterprises Group launches #AManCan marketing campaign – a cheerful residence initiative geared toward encouraging adoption of family chores like cooking as a life ability by males. Regardless of many prime cooks being males, family cooking is usually seen as a lady’s obligation. The […]

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