Godrej Microwave Ovens challenges gender norms with #AManCan marketing campaign

On the event of Worldwide Ladies’s Day, Home equipment Enterprise of Godrej Enterprises Group launches #AManCan marketing campaign – a cheerful residence initiative geared toward encouraging adoption of family chores like cooking as a life ability by males. Regardless of many prime cooks being males, family cooking is usually seen as a lady’s obligation. The […]

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Jindal Stainless ‘Flips the Script’ on office gender bias

Jindal Stainless has launched a video marketing campaign known as ‘Flip the Script’ on the event of Worldwide Girls’s Day. The video includes a function reversal, highlighting situations the place males encounter gender-specific stereotypes and perceptions, that are often reserved for girls.  It locations males in uncomfortable conditions the place they’re requested questions historically directed […]

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AutumnGrey & Bandhan Mutual Fund tackle finance’s gender bias with humour

This Ladies’s Day, AutumnGrey, a Gray firm in collaboration with Bandhan Mutual Fund, is spotlighting an important hole in monetary planning, one which has ignored girls for a lot too lengthy. On the middle of this initiative is The Equal Calculator, a first-of-its-kind monetary instrument designed to account for profession breaks, guaranteeing monetary planning is […]

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Shemaroo’s #HarRoleIsHerRole marketing campaign unveils hidden gender biases

This Ladies’s Day, Shemaroo Leisure has gone past dialog to drive actual change with #HarRoleIsHerRol marketing campaign which goals to shift perceptions about ambition, alternative, and illustration. As a part of this initiative, Shemaroo Leisure carried out a social experiment with 10 artists. Every artist was requested to color portraits of pros—a chef, cricketer, scientist, […]

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UP Warriorz challenges gender stereotypes with new marketing campaign

With the third season of the WPL approaching, UP Warriorz has launched the “Papa ki Warriorz” marketing campaign, recognising fathers who help their daughters’ ambitions and difficult gender stereotypes in on a regular basis language. The movie has been directed by Uzher Khan, and produced by Surfboard Movies. The marketing campaign challenges stereotypes that discourage […]

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