Live Updates for Audience
This Valentine’s Day, Allen Solly, an informal style model from Aditya Birla Vogue and Retail, bridges generations with a collaboration that redefines cool. Teaming up with the legendary Zeenat Aman, Allen Solly presents Personal Your Z, a digital marketing campaign the place the unique trendsetter takes on Gen Z lingo together with her signature wit and […]
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Minute Maid, Coca-Cola’s fruit beverage model, has launched the “Shake it Up with Minute Maid Pulpy Orange” marketing campaign focusing on Gen Z and younger adults. The marketing campaign promotes the drink as a refreshing possibility for on a regular basis moments, highlighting its actual orange juice with pulp. The marketing campaign features a model […]
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Google not too long ago introduced the overall availability of Meridian, offering a holistic view of selling effectiveness throughout channels to optimise budgets and enhancements in Demand Gen Campaigns geared toward boosting advert efficiency and maximising influence, as talked about in a Google blogpost. Meridian, an open-source Advertising Combine Mannequin (MMM) designed to assist entrepreneurs […]
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There has by no means been a technology fairly like Gen Z—daring, unbiased, and continually evolving. But, regardless of their dynamism, they’re typically boxed into stereotypes that fail to seize their depth and individuality. Max Vogue’s newest marketing campaign, #IYKYDK (If You Know, You Don’t Know), challenges these misconceptions head-on, flipping the narrative to showcase what […]
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Meta and Federation of Vehicle Sellers Associations (FADA) unveiled a joint whitepaper and playbook highlighting the altering shopper behaviour and preferences within the automotive section pushed by digital adoption. In 2023, Meta and FADA had launched ‘Transfer with Meta’, an upskilling and enablement program to upskill greater than 3000 auto sellers throughout the nation. The […]
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Fwd by Myntra’s new advert options India’s chess legends, Gukesh Dommaraju and Viswanathan Anand, in a lighthearted and humorous means. The advert reveals how Anand is making an attempt to be taught Gen Z lingos from Gukesh. The advert begins with Gukesh getting a tattoo on his arm at a tattoo studio. Anand sits close […]
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Flipkart, an e-commerce market, has introduced its ‘Finish of Season Sale’ (EOSS) starting December 7, 2024. The EOSS will characteristic participation from manufacturers and sellers, providing over 10 lakh kinds to clients throughout India. The week-long occasion will embrace updates to the Flipkart app interface, expanded product collections, a video-focused part referred to as ‘Play,’ […]
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Amazon unveils Amazon Nova, a brand new technology of basis fashions (FMs), as the following step in its AI journey. With the flexibility to course of textual content, picture, and video as prompts, prospects can leverage Amazon Nova-powered generative AI functions to grasp movies, charts, and paperwork, or create movies and different multimedia content material. […]
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Nasher Miles, a baggage model, has launched a advertising marketing campaign that includes cricketer Rishabh Pant through the IPL public sale. The marketing campaign, created with Mumbai-based company Please See, targets millennials and Gen Z, specializing in journey gear and vacation spot experiences. The marketing campaign, titled The Journey Begins with Nasher Miles, contains three […]
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Gen Z is main the cost in reshaping how we devour, create and join within the digital panorama. For manufacturers and entrepreneurs, understanding this technology’s distinctive ‘content material weight loss program’ is not elective—it’s important. Scrolling via tradition, not simply content material For many Gen Z, scrolling isn’t simply an exercise—it’s a cultural exploration. Platforms […]
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