PVR INOX companions with Goibibo to introduce gamification in cinema advertisements
PVR INOX Restricted, a cinema chain, joined forces with Goibibo, a journey model, to craft a marketing campaign in the course of the launch of Vettaiyan. The marketing campaign tapped into the feelings surrounding Rajnikanth, crafting video games and actions that celebrated his larger-than-life presence whereas showcasing Goibibo’s choices. Removed from conventional promoting, this initiative […]
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