FMCG Archives

Wow! Momo disrupts cup noodles market with desi-Asian flavours

March 11, 2025March 11, 2025realitypostLeave a Comment

Wow! Momo, the main QSR model, has made an entry into the FMCG cup noodles section with the launch of Wow! Noodles – a first-of-its-kind vary of desi-Asian flavours, disrupting the moment noodles market. The vary includes a fusion of iconic Asian and Indian flavors, together with Thukpa, Khao Suey, Manchurian, Korean, and Chinese language […]

Gupshup launches AI Brokers for D2C, retail, e-commerce & FMCG manufacturers

February 13, 2025February 13, 2025realitypostLeave a Comment

Gupshup, a conversational AI platform, has launched AI Brokers for D2C, retail, e-commerce, and FMCG. These AI Brokers purpose to enhance buyer engagement, gross sales, and operational effectivity. They’re a part of Gupshup’s AI Agent Library, which affords pre-built and customizable AI options for varied industries. Retailers, D2C, e-commerce platforms, and FMCG manufacturers can use […]

FMCG giants slash advert spends amidst demand slowdown in Q3 FY25

February 10, 2025February 10, 2025realitypostLeave a Comment

Main fast-moving client items (FMCG) corporations in India have diminished their promoting expenditure in the course of the quarter ended December 31, 2024, reflecting the broader market slowdown and subdued client demand. Hindustan Unilever Restricted (HUL), the sector bellwether, recorded an 8% year-on-year decline in promoting spending to Rs 1,466 crore, following a 15% discount […]

GRM Group’s new marketing campaign for Zarda King celebrates relationships

January 23, 2025January 23, 2025realitypostLeave a Comment

FMCG firm GRM Group has launched a brand new marketing campaign, ‘Rishta Mubarak’, for its premium rice providing, Zarda King. The marketing campaign celebrates the significance of relationships, each spoken and unstated, and emphasises the position of meals in bringing individuals nearer. Barun Prabhakar, chief advertising and marketing officer of GRM Group, shared insights concerning […]

FMCG manufacturers rework value methods for fast commerce to defend Kiranas: ET

January 17, 2025January 17, 2025realitypostLeave a Comment

Corporations are revising channel methods to help neighborhood shops whereas adapting to evolving procuring habits. Manufacturers like Hindustan Unilever, ITC, Parle Merchandise, and Adani Wilmar are introducing merchandise at tailor-made value factors for fast commerce platforms, as reported by The Financial Instances. Parle, as an example, has launched unique Rs 50-100 packs of manufacturers like […]

PepsiCo & HUL are promoting much less wholesome merchandise in India, report reveals

November 9, 2024November 9, 2024realitypostLeave a Comment

PepsiCo and Hindustan Unilever (HUL) are amongst main multinational meals firms promoting merchandise of inferior dietary worth in India in comparison with their choices in rich nations, in response to a brand new report. The Entry to Diet Initiative (ATNI), a world non-profit organisation, discovered that these company giants, alongside Danone and different worldwide manufacturers, […]