Rajkummar Rao & Patralekha advocate family equality in new Vim advert
Vim, a dishwashing model, has launched the ‘Equal Vows’ marketing campaign, that includes Bollywood couple Rajkummar Rao and Patralekha Paul Rao. The marketing campaign promotes equal sharing of family chores by highlighting the cultural significance of wedding ceremony vows. Rajkummar Rao and Patralekha encourage {couples} in India to interrupt conventional gender roles and share tasks […]
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