Cola Archives

Cola wars warmth up! Pepsi takes a jab at Coca-Cola’s ‘Half Time’ push

March 4, 2025March 4, 2025realitypostLeave a Comment

With IPL 2025 across the nook, a number of chilly drink manufacturers like Limca, Thums Up and others have kicked off star-studded campaigns, vying for shopper consideration. Amidst this, Pepsi has reignited the cola wars with its daring new marketing campaign, Anytime is Pepsi Time, taking a playful jab at rival Coca-Cola’s Half Time push. The […]

Campa Cola secures IPL 2025 co-presenting rights in a Rs 200 crore deal: ET

February 14, 2025February 14, 2025realitypostLeave a Comment

Reliance Client Merchandise-owned Campa has secured the IPL T20 match’s second most distinguished sponsorship deal—the co-presenting/co-powered rights for this 12 months—for practically Rs 200 crore, changing final 12 months’s rights holder, Coca-Cola’s Thums Up, in keeping with a report by The Financial Occasions. This transfer reignites a cola rivalry that has been dormant for years, […]