34% of CMOs predict AI will reshape media technique in 2025: Dentsu
Dentsu has introduced the launch of its 2024 CMO Navigator, Media Version, a examine of greater than 1900 CMOs in 13 international locations, and the newest in its Navigator sequence, following the publication of latest Inventive and CX editions. The examine reveals how CMOs view media’s evolution from pure efficiency energy to a strategic driver of […]
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