Live Updates for Audience
Aurelia, the ladies’s ethnic put on model, has introduced Bollywood actor Ananya Panday as its new model ambassador. The announcement comes alongside the launch of its festive marketing campaign #HameshaTrending, spotlighting the most recent festive assortment designed for the fashionable Indian girl. The marketing campaign highlights Ananya’s youthful attraction and easy type, seamlessly mixing with […]
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As soon as dismissed as clunky and “significantly ugly”, Crocs has staged one in all style’s very unlikely comebacks. The American footwear model, born in 2002, has gone from the brink of chapter in 2009 to posting report gross sales of over $4 billion in 2024, and the momentum continues in 2025. The China issue […]
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Inka, India’s new-age insurance coverage platform identified for its customer-first strategy, has introduced the onboarding of well-liked comic and quizmaster Kumar Varun as its official model ambassador. With this affiliation, Inka goals to interrupt the stereotype of insurance coverage being boring, difficult, and monotonous by including humor, wit, and relatability to the dialog. The onboarding […]
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Simpolo Tiles & Bathware at present introduced “Reside Lavish” as its new model positioning—an invite to take pleasure in luxurious that appears spectacular, works fantastically, and is easy to reside with day by day. The platform champions elegant design paired with real-world resilience, reflecting Simpolo’s long-standing dedication to craft, innovation, and on a regular basis […]
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Yakult Danone India, a three way partnership between Yakult Honsha in Japan and Groupe Danone in France, has introduced the appointment of Bollywood actor Taapsee Pannu as its new model ambassador. Talking on her affiliation with the model, Taapsee Pannu, Bollywood Actor & Yakult Model Ambassador, stated, “I’m actually completely happy to be a part […]
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KitKat’s journey in India is a case examine in strategic localisation, youth advertising and marketing, and class innovation. From a distinct segment worldwide model in 1995 to a family identify in 2025, KitKat efficiently carved its identification as a playful, mild chocolate-snack that resonates with India’s younger and various client base. Written with the View : afaqs
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It’s solely August, but 2025 already appears to be the 12 months of brand name blunders. Sometimes, we might be compiling essentially the most inventive campaigns or essentially the most astute advertising and marketing methods by this time; as an alternative, the headlines are filled with web outrage, cultural missteps, and the necessity for PR […]
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Bollywood actor Zareen Khan has launched Comfortable Hippie, a skincare and haircare model targeted on clear and easy merchandise. The debut vary options: • A mild efficient Face Wash • An All-in-One Face Cream for hydration, glow & nourishment • A potent light-weight All-in-One Face Serum • A deeply enriching All-in-One Hair Oil for scalp […]
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Zomato has partnered with international actor Shah Rukh Khan, appointing him as its new model ambassador. The announcement follows Shah Rukh Khan’s current look in Zomato’s newest marketing campaign, Gas Your Hustle, which celebrates the quiet grind behind a few of India’s most celebrated names. By way of the marketing campaign and this affiliation, Zomato […]
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Snapchat, in collaboration with WPP Media and a focus analytics agency Lumen Analysis, has launched ‘Consideration Benefit’. With over 3,000 Indian individuals and enter from prime manufacturers throughout FMCG, auto, style, and QSR sectors, the research highlights how real, visible consideration drives stronger model outcomes than typical digital metrics. The analysis goals to shift the […]
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