Merely Contemporary highlights real-life heroes in new TVC

Merely Contemporary, the flagship model of BN Group, has launched its marketing campaign “Rakho Iraade Contemporary”, showcasing real-life people with distinctive views and impactful actions. The marketing campaign’s TVC highlights people like Neeraja Kudrimoti, an IT skilled who transitioned to sustainable farming, and Narayanan Krishnan, a chef turned social employee devoted to feeding the underprivileged.  […]

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How retail media is taking a bigger share of digital spends

As manufacturers compete for buyer consideration on the ever-cluttered digital medium, retail media is more and more changing into essential for manufacturers to attach with its shoppers. In line with a Statista report, the income from promoting for the net retail market exceeded $1 billion within the monetary 12 months 2023 in India. In comparison […]

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