Britannia Milk Bikis marks Tamil Nadu Day with ‘A Chew of TN’ marketing campaign

To mark Tamil Nadu Day, Britannia Milk Bikis has launched its most native marketing campaign but, ‘A Chew of TN’. Conceptualised by Gifted, the marketing campaign highlights a cultural behavior in Tamil Nadu—biting across the flower borders and emblem of Milk Bikis Traditional, offered solely within the state. Britannia showcases this by shaping bitten biscuits […]

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HYPHEN’s April Idiot’s prank turns actual with Mango Chunk collab

HYPHEN has expanded its Lipscreen vary with a brand new Mango Lip Balm that includes SPF 50 PA++++. Launched in collaboration with Parle’s Mango Chunk, the lip balm affords solar safety and moisturisation. HYPHEN initially introduced a mango-flavoured lip balm as an April Idiot’s joke on 1st April 2024. Following sturdy client demand, the model […]

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