B2B Archives

LinkedIn’s Advertising Options Director on why it is a favorite hang-out for B2B entrepreneurs

February 27, 2025February 27, 2025realitypostLeave a Comment

LinkedIn has launched upgrades to its measurement options, serving to B2B entrepreneurs observe marketing campaign efficiency extra successfully. The platform has invested in Conversions API (CAPI) and Income Attribution Report (RAR) to enhance ROI by means of higher knowledge integration. CAPI connects first-party knowledge—each on-line and offline interactions—to LinkedIn, optimising campaigns for high-quality leads. In […]

94% of B2B entrepreneurs in India see AI boosting ROI regardless of challenges: LinkedIn

February 19, 2025February 19, 2025realitypostLeave a Comment

Almost half of B2B entrepreneurs in India should justify advertising spend to C-suite executives each month, in keeping with new analysis from LinkedIn. The research additionally discovered that 89% of B2B entrepreneurs wrestle to measure the long-term affect of campaigns as shopping for cycles get longer. LinkedIn’s new ‘B2B ROI Influence’ analysis, which surveyed over […]

Quora groups up with Bombora to assist advertisers attain high-value B2B audiences

February 13, 2025February 13, 2025realitypostLeave a Comment

Enterprise-to-business advertisers can now exactly goal high-value audiences inside Quora’s 400 million month-to-month distinctive guests globally and 100 million month-to-month distinctive guests in India. Quora’s strategic partnership with Bombora introduced at the moment, launches B2B viewers concentrating on, together with Account-Primarily based Advertising (ABM) capabilities, on the knowledge-sharing platform. By this partnership, advertisers can entry […]

Amit Agarwal joins Air India as Head of B2B Advertising and marketing, Occasions & Exhibitions

December 23, 2024December 23, 2024realitypostLeave a Comment

Amit Agarwal has been appointed as the pinnacle of B2B advertising, occasions, and exhibitions at Air India. Previous to this, he spent seven years at Vistara, most not too long ago as senior supervisor of name communications. In his new position, Agarwal can be answerable for main international B2B advertising methods, mentoring high-performing groups, and […]

55% world B2B entrepreneurs to up spend on AI bots in 2025: Forrester

December 4, 2024December 4, 2024realitypostLeave a Comment

Synthetic intelligence (AI) can undoubtedly simplify our lives however not earlier than complicating it simply sufficient to create panic about taking away jobs and being dependable sufficient for finishing up end-to-end duties. The advertising operate will not be proof against the wave of AI sweeping via organisations. A research by market analysis agency Forrester reveals […]