athleisure Archives

Nike groups up with Kim Kardashian’s Skims for ladies’s athleisure line

February 19, 2025February 19, 2025realitypostLeave a Comment

Nike is ready to launch NikeSKIMS, a brand new girls’s activewear model within the U.S. by way of a partnership with Kim Kardashian’s shapewear label, Skims. The collaboration goals to broaden Nike’s presence within the girls’s athleisure market. With a enterprise nonetheless largely pushed by menswear, Nike is trying to steadiness its portfolio by tapping […]

Greenback’s new marketing campaign for athleisure vary redefines costume codes

October 28, 2024October 28, 2024realitypostLeave a Comment

Greenback Industries, a clothes model, is setting the pattern as soon as once more with the launch of its newest marketing campaign for its Athleisure vary, difficult the standard norms of formal dressing with the provocative tagline, ‘Why So Formal?’. Conceptualised by Lowe Lintas, this marketing campaign takes purpose at societal expectations round costume codes […]