Gen Alpha’s digital video viewing time rose 60% in two years: Kantar
Kantar has launched the 2024 version of its Kidscan India Report, offering insights into the behaviour and preferences of Gen Alpha. The report highlights a major rise in Gen Alpha’s engagement with digital media post-pandemic. It additionally emphasises their affect over meals, leisure, and household buying selections, spanning classes reminiscent of IT merchandise, sturdy items, […]
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