Amazon Advertisements launches Sponsored TV in India, offering full-funnel promoting resolution

Amazon Advertisements has introduced the provision of Sponsored TV, a self-service advert resolution, for manufacturers of all sizes that promote on Amazon.in. Sponsored TV allows manufacturers to run streaming TV campaigns to succeed in audiences by way of Amazon’s unique and premium streaming content material, beginning with Amazon MX Participant. “At Amazon Advertisements, we consider […]

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AnyMind Group expands promoting choices with YouTube Reserved Advertisements program

AnyMind Group, a BPaaS firm for advertising, e-commerce and digital transformation, has introduced that it’s now a YouTube Accomplice Gross sales program accomplice. This permits AnyMind Group to offer reserved promoting stock on content material revealed by its networked channels on YouTube, providing extra promoting accessibility and choices for advertisers, and permitting affiliated creators and […]

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Reetesh Gade joins TBZ – The Authentic as its head of selling and promoting

Jewelry big TBZ – The Authentic has appointed Reetesh Gade as its head of selling and promoting.  “With a formidable 20+ years of expertise in digital and offline technique, model positioning, communication technique, and worker branding, Reetesh brings a wealth of experience that can strengthen our advertising and marketing initiatives,” wrote TBZ on LinkedIn asserting […]

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Meta’s Threads app is lastly getting advertisements

Meta has commenced a restricted early take a look at of commercials on its Threads app, marking the platform’s first step in direction of monetisation since its launch in July 2023. In line with Adam Mosseri, head of Instagram and govt overseeing Threads, the preliminary advert rollout will contain a “handful of manufacturers” in the […]

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GRM Group’s new marketing campaign for Zarda King celebrates relationships

FMCG firm GRM Group has launched a brand new marketing campaign, ‘Rishta Mubarak’, for its premium rice providing, Zarda King. The marketing campaign celebrates the significance of relationships, each spoken and unstated, and emphasises the position of meals in bringing individuals nearer. Barun Prabhakar, chief advertising and marketing officer of GRM Group, shared insights concerning […]

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Reside Occasions appoints Aidem Ventures for promoting gross sales

Reside Occasions, a worldwide multicast information hub, proclaims its strategic partnership with Aidem Ventures, a media gross sales and advertising consulting firm, appointing them because the company on document for promoting gross sales. By way of this partnership with Reside Occasions, Aidem will use its gross sales methods to enhance ROI for advertisers. With Aidem’s […]

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ASCI Academy unveils Hindi variations of accountable promoting programs

ASCI Academy has launched Hindi variations of its two flagship e-learning programs, The ASCI Information to Accountable Promoting and The Accountable Influencing Playbook. ASCI Academy is the coaching and thought management arm of the Promoting Requirements Council of India (ASCI). Initially launched in English in April 2024, these programs are designed to empower advertisers, entrepreneurs, […]

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Kristi Argyilan joins Uber as World Head of Promoting

Kristi Argyilan joins Uber as world head of promoting. Earlier than this function, Argyilan served as SVP of retail media at Albertsons Corporations, the place she led the enlargement of the corporate’s retail media choices. She took to LinkedIn to announce the identical. Uber, which launched its advert enterprise in 2022, introduced in August that […]

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Network18 working income rises 49.4% in FY24 amid ‘comfortable promoting atmosphere’

The annual report of Network18 has revealed that the group decreased its unique tv programming hours within the leisure phase owing to the comfortable promoting atmosphere, leading to flat promoting income for the phase within the monetary 12 months 2023-24. In the meantime, its information enterprise delivered robust progress in promoting income, “powered by the […]

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Akshay Kapnadak joins Infectious Promoting as Chief Artistic Officer

Infectious Promoting, an unbiased advert company in India has appointed Akshay Kapnadak as its chief inventive officer. In his new position, Akshay will associate with Ramanuj Shastry, inventive chairman and co-founder of Infectious, to raise the company’s inventive product to the following degree. An alumnus of the J.J. Institute of Utilized ArtArts, Kapnadak has been […]

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