advertisers Archives

The rising FAST Platform of alternative for advertisers in India

February 27, 2025February 27, 2025realitypostLeave a Comment

In India’s quickly evolving digital leisure panorama, Free Advert-Supported Streaming TV (FAST) platforms are gaining vital traction, providing viewers premium content material for free of charge. Amongst these, RunnTV is rising as the popular FAST platform, particularly within the Hindi-speaking markets (HSM), presenting advertisers with an unparalleled alternative to have interaction with a extremely attentive viewers. […]

Moral content material practices are essential for creators & advertisers- Kevin Vaz

February 23, 2025February 23, 2025realitypostLeave a Comment

On the lately concluded FICCI Media & Leisure Enterprise Conclave (MEBC)–South Join 2025, business leaders gathered to debate the evolving panorama of Indian media and leisure. Kevin Vaz, Chairman of the FICCI Media and Leisure Committee and CEO of Leisure at JioStar, delivered an insightful keynote, emphasising the South Indian movie business’s rising affect on […]

Quora groups up with Bombora to assist advertisers attain high-value B2B audiences

February 13, 2025February 13, 2025realitypostLeave a Comment

Enterprise-to-business advertisers can now exactly goal high-value audiences inside Quora’s 400 million month-to-month distinctive guests globally and 100 million month-to-month distinctive guests in India. Quora’s strategic partnership with Bombora introduced at the moment, launches B2B viewers concentrating on, together with Account-Primarily based Advertising (ABM) capabilities, on the knowledge-sharing platform. By this partnership, advertisers can entry […]

Elon Musk’s X fights again, sues advertisers over advert income loss

February 2, 2025February 2, 2025realitypostLeave a Comment

Elon Musk’s social media platform, X (previously Twitter), is suing a number of advertisers, in accordance with Enterprise Insider. The corporate accuses them of working collectively to cease promoting on the platform after Musk took over the corporate. The lawsuit, filed in Texas on Saturday, February 1, 2025, names firms akin to Nestlé, Colgate, Lego, […]

IAS introduces AI-powered Whole Media Efficiency answer for advertisers

January 8, 2025January 8, 2025realitypostLeave a Comment

Integral Advert Science (IAS), a world media measurement and optimisation platform, introduced the launch of its AI-driven Whole Media Efficiency (TMP) answer. It helps advertisers enhance marketing campaign outcomes by integrating IAS’s media high quality indicators with in-flight optimisation. Utilizing AI fashions to align media high quality with value and outcomes, TMP helps advertisers optimise […]

IAS launches High quality Consideration Optimisation to spice up advertisers’ ROI

December 19, 2024December 19, 2024realitypostLeave a Comment

Integral Advert Science (IAS), a world media measurement and optimisation platform, introduced the discharge of its new High quality Consideration Optimisation product in beta. As well as, IAS is asserting a brand new, first-to-market partnership with Lumen Analysis, the worldwide consideration expertise firm, to supply Social Consideration measurement by IAS and supply advertisers the power […]

Radio Metropolis is most popular alternative for 38% advertisers: Director Shailesh Gupta

October 25, 2024October 25, 2024realitypostLeave a Comment

Radio Metropolis has incurred a internet lack of Rs 2 crore in Q2FY25. It had reported a internet revenue of Rs 36.62 lakh in Q2FY24. It has reported a income of Rs 55 crore, witnessing a 4.5% YoY development. In its regulatory submitting, Radio Metropolis revealed that it has maintained its market share at 19%. […]

IAS and Meta launch new optimisation answer for advertisers

October 11, 2024October 11, 2024realitypostLeave a Comment

Integral Advert Science, a world media measurement and optimisation platform, right this moment introduced a brand new check with Meta of a first-to-market optimisation answer for advertisers. IAS’s third-party Content material Block Listing answer for adverts on Fb and Instagram feed and reels will supply world advertisers the flexibility to mechanically keep away from putting […]