AdEx Archives

FMCG giants slash advert spends amidst demand slowdown in Q3 FY25

February 10, 2025February 10, 2025realitypostLeave a Comment

Main fast-moving client items (FMCG) corporations in India have diminished their promoting expenditure in the course of the quarter ended December 31, 2024, reflecting the broader market slowdown and subdued client demand. Hindustan Unilever Restricted (HUL), the sector bellwether, recorded an 8% year-on-year decline in promoting spending to Rs 1,466 crore, following a 15% discount […]

Akshay Kumar leads TV advert visibility in 2024, SRK follows with 16 hours every day: TAM AdEx

January 31, 2025January 31, 2025realitypostLeave a Comment

TAM India has printed its most up-to-date report on celeb endorsement for the 12 months 2024. The report contains probably the most seen celeb by endorsement, the quantum of sector, classes and types endorsed. In 2024, advert volumes for celebrity-endorsed commercials grew by 3% in comparison with 2023, indicating the continued influence of celebrities in […]

TV advert quantity in 2024 drops 4% from 2023: TAM AdEx

January 29, 2025January 29, 2025realitypostLeave a Comment

Tv promoting in 2024 had a blended efficiency, with advert volumes declining by 4% in comparison with 2023, regardless of being a traditionally environment friendly medium. Nevertheless, TV advert volumes in 2024 had been 14% larger than in 2020, in keeping with a TAM AdEx report. The report additionally famous a 6% development in advert […]