BigBasket and Proficient flip fashionable courting woes into green-flag deliveries

Valentine’s Day is normally about love, grand gestures, and heart-shaped every part. However this yr, BigBasket and Proficient are delivering one thing else—a much-needed actuality verify. Their newest marketing campaign conceptualised by Proficient takes a brutally trustworthy take a look at fashionable courting and all its pink flags. The marketing campaign places apart its rose-tinted […]

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Veeba companions with Celeb MasterChef India

Veeba, a sauces and condiments model in India, companions with Celeb MasterChef India. This season, tv actors and influencers be a part of the present, showcasing their cooking expertise. Veeba’s vary of sauces and condiments might be a part of Celeb MasterChef India, serving to contestants improve their dishes in varied challenges, together with the […]

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Zomato board approves ‘Everlasting’ as new firm title, inventory ticker to vary

Meals big Zomato has introduced that it’s going to rename the corporate to ‘Everlasting’ and introduce a brand new emblem, a shift that follows over two years of inside use of the title. In a letter to shareholders, CEO Deepinder Goyal acknowledged that the board has authorized the change and sought shareholder help. If authorized, […]

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Aditi Rao Hydari turns into hair professional for Sidharth in L’Oréal Paris new digital movie

L’Oréal Paris has launched a brand new digital movie that includes Bollywood couple Aditi Rao Hydari and Siddharth forward of Valentine’s Day. Aditi Rao Hydari shared an Instagram reel the place she and Siddharth focus on hair points. When Siddharth mentions his oily scalp, Aditi recommends L’Oréal Paris Hyaluron Pure Shampoo. The reel highlights the […]

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Bajaj appoints Tilt Model Options as model and communications AOR

Bajaj has appointed Mumbai based mostly Tilt Model Options for the model and communication administration of its client home equipment and lighting portfolios. Lately, the model has launched into a premiumisation journey, redefining its positioning with the ethos “Constructed For Life.” This evolution is mirrored in its revamped product portfolio, constructed on the enduring promise […]

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Nationwide Geographic to premiere ‘The Satan’s Climb’ on February 9

Climbing unimaginable peaks is a take a look at of endurance, braveness, and sheer willpower, pushing adventurers to their limits as they navigate breathtaking but untamed landscapes. With the wealthy legacy of 137 years of highly effective and galvanizing storytelling, Nationwide Geographic’s documentary The Satan’s Climb is all set to premiere on February 9 at 10 […]

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CIFDAQ appoints Anuj Barasia as World Chief Advertising and marketing Officer

CIFDAQ introduced the appointment of Anuj Barasia as its new international chief advertising officer (CMO). On this position, Barasia will spearhead CIFDAQ’s international advertising technique, strengthening the model’s place. Barasia carries over 18 years of expertise in advertising and model technique, with a monitor file of driving buyer acquisition and enterprise progress. Over the past […]

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Signify ropes in Rashmika Mandanna as model ambassador

Signify, a world lighting model, has introduced its affiliation with Bollywood actress Rashmika Mandanna because the model ambassador. This alliance comes forward of the summer time season, reinforcing Signify’s dedication to innovation, power effectivity, and buyer centricity.  This affiliation will mark a brand new chapter, because it strengthens the model’s dedication to encourage, have a good […]

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Sandeep Karwa strikes on from Flipkart after 13 years

Sandeep Karwa, vice-president of Flipkart Adverts Platform, has moved on from the corporate after a 13-year stint. He share dthe information by way of a LinkedIn publish. Karwa joined Flipkart in 2012 as director and enterprise head of the smartphones enterprise unit. He was appointed to his most up-to-date function in January 2024. Reflecting on […]

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SW Community launches SW Progress Labs

SW Community, an built-in promoting company, publicizes the launch of SW Progress Labs, its new vertical curated to raise manufacturers via tailor-made methods for sturdy ROI supply. SW Progress Labs will present specialised providers in efficiency advertising and marketing, media shopping for, detailed analytics, search engine optimisation and web site growth.  SW Community has supplied […]

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