Burson India CEO on what’s subsequent for PR

The general public relations (PR) and communications business has seen a transformative yr, marked by main mergers, the speedy rise of synthetic intelligence, and evolving client behaviour. On the forefront of those developments was Burson, the worldwide PR agency fashioned via the merger of BCW and Hill & Knowlton. As Burson navigates this new period, […]

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itel companions with DViO Digital for social media mandate in India

itel, a tech model in India, has partnered with DViO Digital for its end-to-end social media mandate in India. DViO Digital will oversee the social media technique for itel’s Cell and Good Devices portfolio, aiming to strengthen the model’s digital presence all through India. Talking concerning the partnership, itel spokesperson stated, “At itel, we’re devoted […]

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OpenAI set to make advert debut throughout Tremendous Bowl 2025: Wall Streel Journal

OpenAI, the creator of ChatGPT, is about to debut its first TV industrial throughout Sunday’s Tremendous Bowl, in accordance with the Wall Avenue Journal, citing sources aware of the matter.  The Tremendous Bowl is likely one of the most sought-after promoting occasions globally, drawing huge viewership and putting a premium on creativity, as commercials typically […]

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Sachin Tendulkar and Glenn McGrath face off once more in Dr Agarwal’s new TVC

Dr Agarwals Eye Hospital releases a brand new tv industrial (TVC) that includes cricketers Sachin Tendulkar and Glenn McGrath. The industrial goals to tell viewers in regards to the significance of standard eye check-ups.  Within the advert, Tendulkar and McGrath talk about a key cricket second to emphasize the significance of standard eye exams. The […]

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Hungama Digital Media rebrands Hungama App as Hungama OTT

Hungama Digital Media, a digital leisure channel, rebrands its flagship platform, Hungama App, as Hungama OTT. This evolution displays Hungama’s imaginative and prescient of a unified, all-in-one leisure vacation spot. Hungama OTT gives a various and premium content material library, together with binge-worthy Hungama Originals, blockbuster films, hit music movies, podcasts, audio dramas, and audiobooks. […]

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Vicky Kaushal highlights Visa Infinite’s luxurious privileges in new spot

Visa, the worldwide digital funds firm, right now launched its Visa Infinite marketing campaign with Vicky Kaushal, showcasing its vary of luxurious experiences, safety and exclusivity provided by the Visa Infinite card. Designed to cater to the evolving wants of India’s rising prosperous inhabitants, the marketing campaign highlights Visa Infinite’s unique choices internationally of bespoke journey, […]

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SOMANY Ceramics unveils new Tamil TVC with Gomathi Priya & Vetri Vasanth

SOMANY Ceramics’ newest Tamil TVC options actors Gomathi Priya and Vetri Vasanth from Siragadikka Aasai. The advert makes use of a lighthearted strategy to advertise the model in Tamil Nadu. The TVC options Meena (Gomathi Priya) as a information serving to Muthu (Vetri Vasanth) navigate house renovation. She highlights SOMANY’s vary of tiles and bathware, […]

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Idea PR unveils AI-led digital initiative Idea X

Idea PR, an impartial PR company, proclaims Idea X, an AI-led digital first initiative. This transfer additional strengthens Idea PR’s presence within the digital ecosystem, providing purchasers highly effective and built-in digital-first options to interact audiences, construct popularity, and ship distinctive visibility throughout all touchpoints. Recognising the surge in demand for specialised digital-first approaches, Idea […]

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Neurobion Forte’s new advert with Amitabh Bachchan focuses on Vitamin B deficiency

Neurobion Forte, a nerve care model, launched the Sabse Bada B marketing campaign with Amitabh Bachchan as its model ambassador. The marketing campaign raises consciousness about Vitamin B deficiency and its signs. Vitamin B deficiency is widespread however usually ignored, inflicting signs like tingling, numbness, and weak point, which have an effect on every day life. […]

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BigBasket and Proficient flip fashionable courting woes into green-flag deliveries

Valentine’s Day is normally about love, grand gestures, and heart-shaped every part. However this yr, BigBasket and Proficient are delivering one thing else—a much-needed actuality verify. Their newest marketing campaign conceptualised by Proficient takes a brutally trustworthy take a look at fashionable courting and all its pink flags. The marketing campaign places apart its rose-tinted […]

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