Techmagnate baggage search engine optimisation mandate for Axis Max Life Insurance coverage

Techmagnate, a digital advertising and marketing company has been appointed to deal with enterprise search engine optimisation companies for Axis Max Life Insurance coverage (previously generally known as Max Life Insurance coverage). The account was received in a multi-agency pitch.  Techmagnate will deal with end-to-end search engine optimisation companies for the corporate’s Time period Insurance […]

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FMCG giants slash advert spends amidst demand slowdown in Q3 FY25

Main fast-moving client items (FMCG) corporations in India have diminished their promoting expenditure in the course of the quarter ended December 31, 2024, reflecting the broader market slowdown and subdued client demand. Hindustan Unilever Restricted (HUL), the sector bellwether, recorded an 8% year-on-year decline in promoting spending to Rs 1,466 crore, following a 15% discount […]

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Blissclub recreates Shark Tank India’s format for its ‘Bitch-Coin’ spot

Blissclub, an Indian attire model, has launched its newest model marketing campaign, Bitchclub, introducing Bitch-Coin, a fictional forex that ladies earn every time they’re referred to as a “bitch”—a time period typically used to decrease those that problem norms and transfer to their very own rhythm. With this satirical marketing campaign, Blissclub reclaims the phrase, […]

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This Valentine, Sunfeast Fantastik! desires you to ‘Dump Your Ex-Cess’ and transfer on

This Valentine’s Day, Sunfeast Fantastik! is popping heartbreak right into a celebration with its playfully liberating marketing campaign, Dump Your ExCess. Recognising that youth wrestle to maneuver on after a breakup, usually holding onto presents and reminiscences that maintain them tethered to the previous, the model is inviting younger hearts to unshackle themselves from these […]

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Tusshaar Kapoor revives ‘Tohfa Tohfa’ music in Swiggy Instamart’s V-Day marketing campaign

This Valentine’s Day, Swiggy Instamart is redefining love with its new marketing campaign – InstaTohfa. Whether or not it’s your companion, household, pals, or pets, Swiggy Instamart ensures considerate presents are delivered in 10 minutes.   Swiggy Instamart is bringing again the attraction of basic Bollywood with a contemporary, quirky twist. Partnering with Bollywood actor […]

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Esquire India appoints Rahul Gangwani as Editor

RPSG Life-style Media introduced the appointment  of Rahul Gangwani as editor, Esquire India. With over a decade of expertise within the media and life-style business, Gangwani brings experience and a contemporary perspective to steer the Indian debut of the long-lasting males’s publication. Gangwani has held editorial positions throughout life-style and leisure  manufacturers, together with serving […]

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Jackie Shroff tackles language limitations in Duolingo-Amazon MX collab

Duolingo has partnered with Amazon MX Participant to advertise language studying by way of leisure. The model movie options Bollywood actor Jackie Shroff alongside Duolingo’s mascot, Duo. The movie emphasises how Duolingo helps customers be taught new languages and navigate totally different conditions. The movie options Jackie Shroff struggling to order meals at a restaurant […]

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McCann and MoRTH launch street security marketing campaign that includes Amitabh Bachchan

McCann Worldgroup, in collaboration with the Ministry of Highway Transport and Highways (MoRTH) and the Nationwide Highways Authority of India (NHAI) has unveiled a brand new street security marketing campaign that includes Bollywood actor Amitabh Bachchan. The initiative, launched final Saturday within the presence of Union Minister Nitin Gadkari, is a part of the broader […]

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Shark Tank publicizes ‘Divyank’ particular episode with Jeet Adani

Sony LIV will air a particular episode of Shark Tank India, Gateway to Shark Tank – Divyang Particular, targeted on entrepreneurs with disabilities and people supporting them. The initiative goals to focus on their improvements and enterprise concepts. This episode will function concepts and options supported by Jeet Adani, director of Adani Airports, who additionally […]

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A47.in companions with Maddock Movies for unique ‘Chhaava’ merchandise

A47.in has partnered with Maddock Movies for unique ‘Chhaava’ merchandise. The gathering will probably be obtainable on A47.in from February 7, 2025, forward of the movie’s launch. The Chhaava merchandise vary from A47 contains sweatshirts, t-shirts, and hoodies that includes designs from the movie. Costs begin at Rs 699. Echoing this sentiment, Bhavik Vora, founder […]

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