Coke Studio brings music mixtapes again for Valentine’s Day

Coke Studio and Ogilvy are launching the Coke Studio Mixtape for Valentine’s Day, bringing again the custom of expressing love by means of music as a substitute of digital interactions. Coke Studio Mixtape options songs from Coke Studio Bharat, Bangla, and Tamil, recorded onto a cassette. Every mixtape features a specifically designed Coke Studio Cassette […]

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Campa Cola secures IPL 2025 co-presenting rights in a Rs 200 crore deal: ET

Reliance Client Merchandise-owned Campa has secured the IPL T20 match’s second most distinguished sponsorship deal—the co-presenting/co-powered rights for this 12 months—for practically Rs 200 crore, changing final 12 months’s rights holder, Coca-Cola’s Thums Up, in keeping with a report by The Financial Occasions. This transfer reignites a cola rivalry that has been dormant for years, […]

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Myntra’s M-Now delivers JACK & JONES types in half-hour forward of V-Day

Simply in time for Valentine’s Day, consumers can now get the most recent menswear types from JACK & JONES, the worldwide trend model, delivered beginning half-hour, with M-Now. To announce the launch, Myntra and JACK & JONES launched a digital movie. The movie encapsulates the mix of pace, model, and spontaneity that defines the M-Now […]

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Lemma launches ‘Lemma Phi’ an upgraded CMS for DOOH display house owners

Lemma, a digital promoting firm, has launched Lemma Phi, an up to date model of its enterprise-grade, free Content material Administration System (CMS) for DOOH display house owners worldwide. The brand new model consists of AI-powered discovery options designed to enhance how screens are matched with demand companions. Lemma Phi goals to simplify content material […]

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Flipkart turns snores into reductions for Valentine’s Day buyers

Flipkart has launched a brand new marketing campaign that turns loud night breathing right into a purchasing expertise. The ‘Snore Marketing campaign’ encompasses a calculator that analyses loud night breathing patterns and converts them into affords. Prospects can document their companion’s snores on the Flipkart app to unlock reductions. Along with the Snore Retailer, Flipkart […]

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JioCinema, Disney+ Hotstar deliver collectively 50 cr customers to kind JioHotstar

JioStar, the just lately shaped JV with the merger of Viacom18 and Star India, introduced the launch of JioHotstar, bringing collectively JioCinema and Disney+ Hotstar – two of India’s main platforms for premium sports activities, leisure and extra.  JioHotstar supplies subscription plans tailor-made to numerous viewers wants, beginning at Rs 149. Present JioCinema and Disney+ […]

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Zeenat Aman takes on Gen Z lingo in Allen Solly’s V-Day marketing campaign

This Valentine’s Day, Allen Solly, an informal style model from Aditya Birla Vogue and Retail, bridges generations with a collaboration that redefines cool. Teaming up with the legendary Zeenat Aman, Allen Solly presents Personal Your Z, a digital marketing campaign the place the unique trendsetter takes on Gen Z lingo together with her signature wit and […]

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Minute Maid’s new advert with Shraddha Kapoor and Nani targets Gen Z

Minute Maid, Coca-Cola’s fruit beverage model, has launched the “Shake it Up with Minute Maid Pulpy Orange” marketing campaign focusing on Gen Z and younger adults. The marketing campaign promotes the drink as a refreshing possibility for on a regular basis moments, highlighting its actual orange juice with pulp. The marketing campaign features a model […]

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Rajesh Kalra steps down because the Govt Chairman of Asianet Information

Rajesh Kalra has resigned from his place as government chairman of Asianet Information Media & Leisure, an Indian Malayalam-language free-to-air information channel, as confirmed by him. He joined the corporate in 2020. Previous to that, Kalra was the chief editor of Occasions Web (2006–2020), main the launch of key information and leisure properties for The […]

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AdGlobal360 names Karan Narang as Managing Companion

AdGlobal360 (AGL), a MarTech resolution supplier and a member of Hakuhodo Worldwide, has elevated Karan Narang to managing associate. He brings over 16 years of trade experience in elevating digital experiences, driving income progress, and spearheading international initiatives. The transfer comes with the launch of Glocal360, an AI-powered hyperlocal advertising suite incubated at AGL’s Innovation […]

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