Live Updates for Audience
Flipkart Group’s UPI-based funds app, tremendous.cash, has acquired Y Combinator-backed checkout financing platform BharatX for an undisclosed quantity to boost its choices, notably in Purchase Now, Pay Later (BNPL). As a part of the acquisition, BharatX’s core staff will work intently with tremendous.cash to increase its credit-on-UPI choices. “We see credit-on-UPI as a […]
Continue Reading
boAt, an audio and wearables model, is launching its newest flagship product, the Nirvana X (TWS). The marketing campaign options collaborations with people steel band Bloodywood and indie artist Rashmeet Kaur. Bloodywood is thought for mixing steel with Indian people parts, whereas Kaur is recognised for her fusion of soulful melodies with up to date […]
Continue Reading
Digidarts has unveiled DareAiSearch, an AI-driven search engine marketing answer designed to assist manufacturers rank on Giant Language Fashions (LLMs) and AI-powered search engines like google like ChatGPT, Gemini, and Copilot. With AI altering search behaviour, conventional search engine marketing is now not sufficient. AI-powered search engines like google concentrate on context and real-time data, […]
Continue Reading
Pravis, a advertising and marketing company, introduced the appointment of Ritu Sharda as its companion and chief inventive officer. With over twenty years of expertise within the business, Sharda joins Pravis from Ogilvy. In her new function, Sharda will oversee Pravis’ inventive technique, aligning brand-building and efficiency advertising and marketing to deal with enterprise challenges. […]
Continue Reading
Asian Paints, a paint and décor firm, has unveiled a particular sonic identification crafted by BrandMusiq. This sonic branding initiative deepens the emotional connection between the model and its viewers, seamlessly integrating throughout Asian Paints’ numerous content material and media properties. Constructed upon the model’s heritage of creativity and innovation, this sonic identification strengthens Asian […]
Continue Reading
Ludic, a footwear-first way of life model, launched its Slider assortment with an advert marketing campaign that includes the tagline “Consolation aisa, ki ab kya bataayein”. The advert makes use of nostalgia and comedy to spotlight consolation and has resonated with audiences throughout Millennials and Gen-Z. The second movie focuses on consolation by way of […]
Continue Reading
Punjab Kings has introduced Kshema Common Insurance coverage as its ‘Official Common Insurance coverage Companion’ for the upcoming IPL season. The partnership focuses on partaking followers. As a part of the partnership, the Kshema emblem will function on the enjoying and observe kits of the Punjab Kings crew. Kshema Safe Arms, a digital initiative, will […]
Continue Reading
Bharti Airtel is reportedly merging its DTH arm, Airtel Digital TV, with Tata Play in a share swap deal, with Airtel set to carry a majority 52-55% stake. Tata Play’s present shareholders, together with Tata Sons and Walt Disney, will retain 45-48%. The merger goals to strengthen Airtel’s broadband and leisure portfolio by integrating telecom, […]
Continue Reading
Connekkt Media has acquired Mob Scene, a Hollywood advertising company recognized for its work on main movie campaigns. For almost 20 years, Mob Scene has dealt with advertising for Hollywood movies and sequence, together with Avatar, Dune, Barbie, Jurassic World, The Final of Us, and Puss in Boots. The company has additionally labored on campaigns […]
Continue Reading
LS Digital, an Indian built-in digital enterprise transformation firm, lately launched its AI Advertising and marketing Stack, a complete providing that integrates synthetic intelligence into each advertising service. This initiative positions AI as a default throughout all companies, enabling entrepreneurs to entry cutting-edge instruments that ship insights, optimise methods, and lead in an AI-driven period. […]
Continue Reading