Lenovo and Intel revolutionise storytelling with AI in ‘Courageous New Artwork’ season 3

Lenovo India and Intel are taking their Courageous New Artwork marketing campaign to the subsequent degree with the launch of its third season, designed to assist customers unlock their true potential by breaking inventive boundaries with AI. Conceptualised by FCB Kinnect, the marketing campaign, titled Smarter AI For You, highlights the capabilities of the brand new […]

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Ogilvy elevates Sujoy Roy and Nitin Srivastava as CCO for Ogilvy Gurugram

Ogilvy introduced the elevation of Sujoy Roy and Nitin Srivastava as chief artistic officers (CCO’s) for Ogilvy Gurugram. Sujoy Roy joined the company 20 years in the past as a copywriter and has labored in Ogilvy’s Mumbai, Kolkata, and Colombo workplaces. With a diploma in high quality arts, he has labored throughout each artwork and […]

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FCB Group India names Aanandita Banerjee to steer manufacturing

FCB Group India has appointed Aanandita Banerjee to steer productions underneath the 456 Studios banner, FCB’s manufacturing unit. As FCB Group India continues to develop its manufacturing funding throughout tv and digital platforms, Banerjee’s management will additional strengthen its artistic output and drive progress. The appointment comes as FCB Group India continues its progress trajectory, […]

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RR Kabel joins forces with Kolkata Knight Riders as principal companion

RR Kabel has signed a multi-year partnership settlement as a principal companion of The Kolkata Knight Riders. This partnership goals to develop RR Kabel’s presence in Jap India. Reuniting with KKR after their 2021 affiliation, the model seeks to have interaction cricket followers and develop its market attain. RR Kabel’s branding will seem on the […]

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Gillette India’s December quarter advert spends rise 29% YoY to Rs 96.5 crore

Gillette India has introduced its monetary outcomes for the quarter ending December 31, 2024. The advert spends stood at Rs 96.5 crore, reflecting a 15% lower from September’s Rs 113.4 crore. Nevertheless, in comparison with the identical quarter final 12 months, when advert spends had been Rs 74.8 crore, there’s a 29% enhance.  The corporate delivered […]

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Hershey India’s new marketing campaign highlights love by way of on a regular basis gestures

Hershey India, a subsidiary of The Hershey Firm, has launched its Valentine’s Day marketing campaign, ‘Typically, Love Sounds Like…’, celebrating the numerous, on a regular basis methods individuals categorical love. The model has launched six quick movies highlighting easy acts of affection, resembling checking in on somebody, sharing a second, or providing help. The marketing […]

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IndoBevs names Anupam Gurani as Chief Advertising Officer

IndoBevs is increasing its management crew with key advertising hires. Anupam Gurani joins as chief advertising officer (CMO), Siddharth Tripathi and Manu Madan as assistant vice presidents (AVP) – advertising, and Moumita Majumdar as common supervisor – PR and communications. With over twenty years of strategic and executional experience, Anupam Gurani  who has accomplished his […]

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Archies celebrates love throughout generations with #PyarKaOGSolution marketing campaign

Archies has launched its newest Valentine’s marketing campaign, #PyarKaOGSolution, reinforcing its legacy because the go-to vacation spot for love and heartfelt expressions. The marketing campaign showcases how Archies has been an integral a part of each era’s approach of celebrating love—from the golden period of greeting playing cards to the fashionable digital age of immediate […]

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BEML unveils new model id ‘Infinix’ at Aero India 2025

BEML unveiled its new model id, ‘Infinix’, on the Aero India 2025. Admiral Dinesh Kumar Tripathi PVSM, AVSM, NM, chief of Naval Workers (CNS), unveiled the brand new brand on the BEML stall, alongside Shantanu Roy, CMD, BEML, purposeful administrators of BEML and senior officers from Defence Forces, in a show that includes movement graphics […]

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OMD Worldwide repositions with ‘We Create What’s Subsequent’ and model refresh

Omnicom Media Group company OMD Worldwide, a worldwide media company community unveiled a brand new positioning staking its declare because the media associate with the imaginative and prescient, experience, expertise and scale to assist manufacturers ship incremental gross sales and develop share in an more and more dynamic enterprise and shopper surroundings: We Create What’s […]

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