BBC Studios and Banijay Asia signal multi-year deal for Indian market

BBC Studios is partnering with Banijay Asia to adapt its scripted and unscripted codecs for Indian broadcasters and streamers. Primarily based in Mumbai, Banijay Asia can have unique entry to BBC Studios’ format catalogue for native manufacturing. BBC Studios’ catalogue contains exhibits like The 1% Membership, Dancing with the Stars, Weakest Hyperlink, and The Nice […]

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Elon Musk and traders make $97.4 billion bid to take management of OpenAI: WSJ

Elon Musk and a gaggle of traders have reportedly positioned a $97.4 billion bid to amass OpenAI’s nonprofit arm, escalating his ongoing dispute with OpenAI CEO Sam Altman. As per a WSJ report, the proposal, submitted by Musk’s lawyer Marc Toberoff, challenges Altman’s efforts to transition OpenAI right into a for-profit entity and will considerably […]

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Meta initiates international layoffs, impacting staff throughout a number of nations

Tech big Meta, the father or mother firm of Fb, WhatsApp, and Instagram, has begun a serious spherical of layoffs as we speak, February 10, 2025. The job cuts will have an effect on almost 3,000 staff, accounting for about 5% of Meta’s international workforce, as a part of the corporate’s ongoing restructuring efforts, in […]

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Lodestar UM launches ‘Full Color Media’ proposition & philosophy

 Lodestar UM, a international media company community of IPG Mediabrands, immediately launched its new ‘Full Color Media’ proposition and philosophy. Designed to revolutionise the way in which entrepreneurs construct manufacturers within the period of AI, Full Color Media heralds a brand new set of behaviours, strategy and merchandise throughout Lodestar UM’s international community – embedding […]

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TATA AIG’s new marketing campaign celebrates the unstated bond between father and son

TATA AIG Common Insurance coverage Firm, a common insurance coverage supplier in India, has launched its newest model marketing campaign, With You Like Household, With You At all times, bringing to life the presence of affection and care in each household. The marketing campaign successfully highlights the unstated but deeply felt assurance that comes with figuring […]

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Arjun Kapoor takes on V-Day cringe with boAt headphones delivered by FK Minutes

This Valentine’s Day, boAt and Flipkart Minutes are turning up the amount on self-love and turning down the cringe issue. Neglect the flowers and sweets – this 12 months, it’s all about peace, quiet, and reclaiming your sanity with the boAt Rockerz 551 ANC Professional. Valentine’s Day is usually a minefield for these embracing their […]

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Michael Jordan’s Tremendous Bowl advert imagines a world with out Jordans

A company bean counter named Lawrence H sits in a dusty Nike boardroom, gazing a $5,000 effective prefer it’s a private affront to his quarterly funds. Little does he know, his hypothetical penny-pinching might have obliterated a complete cultural universe.  In a daring advertising stroke that revisits some of the iconic moments in sportswear historical […]

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Lenovo and Intel revolutionise storytelling with AI in ‘Courageous New Artwork’ season 3

Lenovo India and Intel are taking their Courageous New Artwork marketing campaign to the subsequent degree with the launch of its third season, designed to assist customers unlock their true potential by breaking inventive boundaries with AI. Conceptualised by FCB Kinnect, the marketing campaign, titled Smarter AI For You, highlights the capabilities of the brand new […]

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Ogilvy elevates Sujoy Roy and Nitin Srivastava as CCO for Ogilvy Gurugram

Ogilvy introduced the elevation of Sujoy Roy and Nitin Srivastava as chief artistic officers (CCO’s) for Ogilvy Gurugram. Sujoy Roy joined the company 20 years in the past as a copywriter and has labored in Ogilvy’s Mumbai, Kolkata, and Colombo workplaces. With a diploma in high quality arts, he has labored throughout each artwork and […]

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