Elon Musk’s X fights again, sues advertisers over advert income loss

Elon Musk’s social media platform, X (previously Twitter), is suing a number of advertisers, in accordance with Enterprise Insider. The corporate accuses them of working collectively to cease promoting on the platform after Musk took over the corporate. The lawsuit, filed in Texas on Saturday, February 1, 2025, names firms akin to Nestlé, Colgate, Lego, […]

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FDA points extreme recall for Lay’s chips attributable to milk allergy threat

In December 2024, the US Meals and Drug Administration (FDA) warned folks a couple of recall of Lay’s Basic Potato Chips as a result of some baggage would possibly include milk that wasn’t listed on the packaging. On Monday, January 27, 2025, the recall was upgraded to a ‘Class I’ warning—probably the most severe degree—that […]

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India Gate Basmati debuts new avatar for the trendy shopper

KRBL Restricted, a worldwide chief within the meals trade and dad or mum to the World’s No.1 India Gate Basmati Rice, has launched a redesigned packaging that’s geared toward enhancing shopper engagement and transparency. The up to date packaging, launched as a part of a broader strategic initiative, options detailed product info, consumer-forward illustrations, and […]

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Google launches Meridian and Demand Gen updates to enhance advert efficiency

Google not too long ago introduced the overall availability of Meridian, offering a holistic view of selling effectiveness throughout channels to optimise budgets and enhancements in Demand Gen Campaigns geared toward boosting advert efficiency and maximising influence, as talked about in a Google blogpost. Meridian, an open-source Advertising Combine Mannequin (MMM) designed to assist entrepreneurs […]

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Dhoni sweats below strain in ICC Males’s Champions Trophy 2025 marketing campaign

Star Sports activities Community and Disney+ Hotstar, India’s ICC match broadcasters, have launched their ICC Males’s Champions Trophy 2025 marketing campaign, specializing in the occasion’s high-stakes format. With the highest eight groups competing in must-win matches, each end result impacts qualification. The marketing campaign, constructed on the theme ‘Har Match Do-or-Die,’ begins with a movie […]

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Status Group’s new TVC reveals why leaving properties is so tough

Status’s newest TVC marketing campaign, Goodluck Saying Goodbye, takes a heart-warming and light-hearted strategy to showcase what makes its properties really particular. Designed for luxurious consolation and easy residing, Status Properties are extra than simply areas—they’re experiences that make each second unforgettable. When a house feels this inviting, goodbyes naturally turn out to be longer […]

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Marico’s Q3 FY25 advert spend rises 19.1% YoY to Rs 293 crore

Marico reported a 19.1% year-on-year enhance in commercial and gross sales promotion bills, with spending rising to Rs 293 crore in Q3 FY25 from Rs 246 crore in Q3 FY24. The quarter-on-quarter progress in advert spend was marginal, up 1.03% from Rs 290 crore in Q2 FY25. Regardless of the elevated advertising and marketing bills, […]

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Moneycontrol launches ‘Booster Price range’ protection for Union Price range 2025

Moneycontrol has launched its Price range protection below the theme ‘Booster Price range’ to analyse the upcoming Union Price range. The protection contains complete, data-driven content material.  Because the Union Price range 2025 approaches, Finance Minister Nirmala Sitharaman is anticipated to stipulate the federal government’s financial roadmap. Moneycontrol’s intensive ‘Price range Day Stay Stream’ on […]

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NDTV Revenue to offer real-time protection of Union Price range 2025-26

NDTV Revenue will present real-time protection of Union Price range 2025-26, that includes professional evaluation, business reactions, and insights on tax reforms, sector shifts, and the worldwide economic system. NDTV Revenue started its finances protection with the “Traders’ Information” occasion on January 25, that includes Ramesh Damani and different market consultants. The Union Price range […]

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