OMD Worldwide repositions with ‘We Create What’s Subsequent’ and model refresh

Omnicom Media Group company OMD Worldwide, a worldwide media company community unveiled a brand new positioning staking its declare because the media associate with the imaginative and prescient, experience, expertise and scale to assist manufacturers ship incremental gross sales and develop share in an more and more dynamic enterprise and shopper surroundings: We Create What’s […]

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Canon India unveils ‘I #CANwithCanon’ marketing campaign highlighting actual affect

Canon India has launched the ‘I #CANwithCanon’ marketing campaign, highlighting how its merchandise, options, and initiatives help people, companies, and communities. The marketing campaign options real-life tales demonstrating the affect of Canon’s know-how and companies. The marketing campaign highlights Canon’s function as a know-how supplier and associate for purchasers, staff, and society. It showcases its […]

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Rajkummar Rao & Patralekha advocate family equality in new Vim advert

Vim, a dishwashing model, has launched the ‘Equal Vows’ marketing campaign, that includes Bollywood couple Rajkummar Rao and Patralekha Paul Rao. The marketing campaign promotes equal sharing of family chores by highlighting the cultural significance of wedding ceremony vows. Rajkummar Rao and Patralekha encourage {couples} in India to interrupt conventional gender roles and share tasks […]

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Veefin Group broadcasts funding in White Rivers Media

Veefin Group has introduced a strategic funding in White Rivers Media (WRM), making it the eleventh firm added to the group.This funding will combine WRM’s capabilities into Veefin’s ecosystem and broaden its shopper base. White Rivers Media, based mostly in Mumbai, is an impartial digital advertising and marketing company with a workforce of 600, providing […]

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Solar TV reviews a 20% decline in income in Dec quarter

The Solar TV community which operates tv channels throughout Tamil, Telugu, Kannada, Malayalam, Bangla, Hindi and Marathi reported a 20% decline in consolidated income after tax at Rs. 363.26 crore for the third quarter ended December 2024. The corporate had reported a PAT of Rs 454.09 crore in the identical quarter final 12 months. In […]

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Bhanushali Studios appoints Neeraj Vyas as CEO

Bhanushali Studios introduced the appointment of Neeraj Vyas as its new chief government officer. With a profession spanning 34 years, together with 29 years at Sony, Neeraj brings in depth experience in gross sales, content material technique, and programming throughout movies, music, fiction, and non-fiction leisure. His management shall be instrumental in accelerating the studio’s […]

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Star Sports activities’ new promo exhibits Dhoni fired up for India-Pakistan conflict

Star Sports activities Community and Disney+ Hotstar, the official broadcasters of ICC tournaments in India, have launched a brand new marketing campaign for the ICC Males’s Champions Trophy 2025. The marketing campaign focuses on the India-Pakistan match. The newest promo movie options MS Dhoni and highlights key moments from previous encounters between the 2 groups. […]

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Techmagnate baggage search engine optimisation mandate for Axis Max Life Insurance coverage

Techmagnate, a digital advertising and marketing company has been appointed to deal with enterprise search engine optimisation companies for Axis Max Life Insurance coverage (previously generally known as Max Life Insurance coverage). The account was received in a multi-agency pitch.  Techmagnate will deal with end-to-end search engine optimisation companies for the corporate’s Time period Insurance […]

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FMCG giants slash advert spends amidst demand slowdown in Q3 FY25

Main fast-moving client items (FMCG) corporations in India have diminished their promoting expenditure in the course of the quarter ended December 31, 2024, reflecting the broader market slowdown and subdued client demand. Hindustan Unilever Restricted (HUL), the sector bellwether, recorded an 8% year-on-year decline in promoting spending to Rs 1,466 crore, following a 15% discount […]

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Blissclub recreates Shark Tank India’s format for its ‘Bitch-Coin’ spot

Blissclub, an Indian attire model, has launched its newest model marketing campaign, Bitchclub, introducing Bitch-Coin, a fictional forex that ladies earn every time they’re referred to as a “bitch”—a time period typically used to decrease those that problem norms and transfer to their very own rhythm. With this satirical marketing campaign, Blissclub reclaims the phrase, […]

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