Saatchi & Saatchi brings alive the #FedExFactor in South Africa with new advert

Saatchi & Saatchi India has launched a brand new model video for FedEx, emphasising its concentrate on small and medium enterprises (SMEs). The video leverages FedEx’s partnership with the Joburg Tremendous Kings (JSK) to place the corporate as a key world logistics supplier. It highlights FedEx’s community in South Africa and worldwide, showcasing its reliability […]

Continue Reading

Single.id launches ‘DHONI’ app to reward cricketer’s fan base

Cricketer Mahendra Singh Dhoni has launched ‘DHONI’, a loyalty fan app that provides followers unique entry to his life. The app gives rewards and insider content material for devoted followers. Developed with Single.id by Enigmatic Smile, the ‘DHONI’ app permits customers to entry rewards by way of Single.id’s retail community. Followers can earn and redeem […]

Continue Reading

DoT asks Meta, Instagram, Google to take away content material violating Telecom Act

The Division of Telecommunications (DoT) has instructed social media platforms, together with Meta, Instagram, Google, and X, to take away particular content material or purposes that violate the provisions of the Telecommunications Act, 2023. The directive states that such content material is facilitating offenses and have to be taken down to make sure compliance with […]

Continue Reading

I&B Ministry points advisory to OTT platforms on content material regulation

The Ministry of Info & Broadcasting (I&B) has issued an advisory to OTT platforms and self-regulatory our bodies, emphasising strict compliance with Indian legal guidelines and the Code of Ethics beneath the Info Know-how (Middleman Tips and Digital Media Ethics Code) Guidelines, 2021. The advisory follows considerations raised by members of Parliament, statutory organisations, and […]

Continue Reading

Inside Tata Taneira’s technique to weave a brand new saree buying expertise

Taneira, a product of the TATA Group specialising in sarees, has launched a model movie that includes Bollywood actress Mrunal Thakur and singer Usha Uthup, who’s famend for her love for sarees. The marketing campaign highlights the enduring class of handwoven sarees and the cultural narratives they embody, positioning Taneira because the go-to model for […]

Continue Reading

Reetesh Gade joins TBZ – The Authentic as its head of selling and promoting

Jewelry big TBZ – The Authentic has appointed Reetesh Gade as its head of selling and promoting.  “With a formidable 20+ years of expertise in digital and offline technique, model positioning, communication technique, and worker branding, Reetesh brings a wealth of experience that can strengthen our advertising and marketing initiatives,” wrote TBZ on LinkedIn asserting […]

Continue Reading

Anugrah Madison appoints Somesh Tripathi as Deputy Basic Supervisor

Anugrah Madison, a rural specialist advertising and marketing unit of Madison World, introduced the appointment of Somesh Tripathi as deputy common supervisor. Tripathi, a nationwide useful resource primarily based in Delhi, will report back to Sunny Vohra, CEO, Madison Turnt and Anugrah Madison. With over 23 years of expertise in rural, small-town retail and digital […]

Continue Reading

Atlys expands into UK with acquisition of Artionis

Atlys, a digital visa platform, has expanded into the UK after securing $20 million in funding. A key element of this enlargement is the all-cash acquisition of Artionis, a UK-based visa companies firm. This deal brings aboard 40 specialists working throughout places of work in London, Manchester, and Edinburgh. By the tip of the yr, […]

Continue Reading

Nike groups up with Kim Kardashian’s Skims for ladies’s athleisure line

Nike is ready to launch NikeSKIMS, a brand new girls’s activewear model within the U.S. by way of a partnership with Kim Kardashian’s shapewear label, Skims. The collaboration goals to broaden Nike’s presence within the girls’s athleisure market. With a enterprise nonetheless largely pushed by menswear, Nike is trying to steadiness its portfolio by tapping […]

Continue Reading

Google provides to its Gemini Stay gambit with file add function

Google has introduced a brand new function to Google Gemini Stay that permits customers to add pictures or recordsdata to the reside dialog. The tech large has unveiled a brand new advert for Pixel telephones showcasing the use circumstances of the brand new instruments.  The model has additionally defined the options in a weblog publish, […]

Continue Reading