The Divine Evening’ with dwell meditations & music

After the success of the Coldplay Music of the Spheres live performance stream, JioHotstar brings Mahashivratri: The Divine Evening —a multi-format, multi-location, multi-stream dwell occasion entailing probably the most immersive and inclusive expertise of the competition. By leveraging the ability of storytelling and expertise, JioHotstar hopes to weave rituals, mythology, tradition, devotion, and spirituality related to […]

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Tedhe Medhe amps up regional join with a Bhojpuri music video

Bingo! Tedhe Medhe, the snacking model from ITC, is deepening its regional engagement with the launch of a Bhojpuri music video, Tedhe Medhe, that includes famous person Khesari Lal Yadav. With the launch of its newest music video, the model goals to bolster its robust regional join, celebrating the colourful tradition and youthful power of […]

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UltraTech Cement ventures into cables with Rs 1,800 cr funding plan

UltraTech Cement has introduced its entry into the wires and cables section. The corporate will make investments Rs. 1,800 crore to ascertain a plant in Gujarat over the following two years as a part of its enlargement within the development worth chain. UltraTech Cement will set up a plant close to Bharuch, Gujarat, with commissioning […]

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Snapchat rolls out Model Suitability Suite to refine advert placement management

Snapchat has launched the Model Suitability Suite, a set of instruments that give advertisers extra flexibility concerning the content material and publishers their advertisements could seem adjoining to. The suite introduces a tiered system—Full, Commonplace, and Restricted—permitting entrepreneurs to decide on content material sensitivity ranges that align with their model values. Powered by superior machine […]

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Unilever CEO Hein Schumacher to step down, Fernando Fernandez to succeed

Unilever introduced that Hein Schumacher is stepping down as chief government officer and as a board director on March 1, 2025 by mutual settlement, and can depart the corporate on Could 31,2025. Fernando Fernandez, presently Unilever chief monetary officer and government director, can be appointed chief government officer efficient from March 1, 2025. Previous to […]

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Adani Wilmar rebrands as AWL Agri Enterprise Restricted

Quick-Transferring Client Items (FMCG) firm Adani Wilmar has formally modified its title to AWL Agri Enterprise Restricted, as reported by The Financial Instances. The corporate introduced the rebranding in a press launch issued Tuesday, 25 February, following approval from its shareholders. The strategic title change is designed to raised mirror the corporate’s core enterprise actions […]

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X launches Grok AI powered instrument to create adverts and analyse campaigns

X has rolled out two new AI-driven instruments, Prefill with Grok and Analyze Marketing campaign with Grok, aimed toward simplifying advert creation and marketing campaign evaluation. These options leverage AI to assist companies generate adverts shortly and achieve insights into their efficiency with minimal effort. Prefill with Grok permits advertisers to create advert copy, photographs, […]

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Perplexity expands past search with Comet, its personal internet browser

Aravind Srinivas led AI-powered search engine Perplexity has introduced plans to develop its personal internet browser.   In a publish on X (previously generally known as Twitter), the corporate launched a sign-up listing for the browser, although it has but to be launched. Particulars about its launch timeline, design and whether or not the Comet internet […]

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Plum BodyLovin and SW Community unveils scented billboard in Gurugram

Plum BodyLovin’ and SW Community have launched India’s first scented billboard at Gurugram’s Cyber Hub. The set up options the Vanilla Caramello perfume. The show permits passersby to expertise its scent. The Valentine’s weekend activation introduces guests to the model’s lotion via a sensory expertise. The perfume contains notes of vanilla, salted caramel, pistachios, and […]

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Apollo Well being and Way of life is looking out for a PR company

Apollo Well being and Way of life is actively looking out for a PR company to boost and elevate itself in several areas in India. The model’s PR lead, Isha Mathur shared a put up on LinkedIn stating that Apollo Healthcare and Way of life is seeking to elevate the model in several areas, with […]

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