Gulf Oil Lubricants India appoints Aarthy Sridhar as CMO

Gulf Oil Lubricants India introduced the appointment of Aarthy Sridhar as chief advertising officer (CMO). With over 13 years of intensive expertise in model constructing and class management at Hindustan Unilever, Sridhar brings confirmed experience in advertising technique, portfolio transformation, and P&L administration. In her new position, she’s going to spearhead Gulf Oil’s advertising initiatives […]

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Taboola expands past native adverts with Understand, a performance-driven platform

Taboola, identified for native promoting, has launched Understand, a brand new platform centered on performance-driven promoting past search and social media. Understand faucets into Taboola’s knowledge, efficiency AI, and an more and more numerous vary of stock and artistic codecs to attain efficiency targets. Full-funnel advertising and marketing options usually face challenges in delivering sturdy […]

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Vikram Photo voltaic companions with Kolkata Knight Riders for IPL 2025

Vikram Photo voltaic introduced its partnership with the Kolkata Knight Riders (KKR) for the upcoming season of the Indian T20 Premier League. Because the official Clear Vitality Advocate of KKR, Vikram Photo voltaic goals to harness the game’s unparalleled affect to drive consciousness in direction of a sustainable future. As a part of the collaboration, […]

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Society Tea launches ‘Kadak Surve – Chai Bhari’ advert with Riteish Deshmukh

Society Tea, a Maharashtrian tea model, has unveiled its newest advert movie primarily for its Maharashtra viewers – ‘Kadak Surve- Chai Bhari’. That includes Bollywood actor Riteish Deshmukh as Kadak Surve- a cop who’s the epitome of Kadakness. The advert movie highlights the style of mud tea. Shot in Marathi and Hindi, it goals to […]

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Amitabh Dewan joins Policybazaar For Enterprise as Head of Massive Dangers

Amitabh Dewan has lately joined Policybazaar for Enterprise (PBFB) to supervise its giant company danger enterprise. With over 20 years of expertise, Dewan will develop development methods and growth plans for Policybazaar For Enterprise. Dewan has beforehand labored with manufacturers like Howden, Mahindra Insurance coverage Brokers, WTW and Aon. He brings immense expertise and experience […]

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Meta guarantees repair after Instagram customers flag delicate content material surge

Instagram customers have raised considerations on varied social media platforms a couple of surge of violent and never secure for work (NSFW) content material showing of their feeds regardless of having Delicate Content material Management enabled. Many are not sure whether or not this is because of a glitch or a change within the algorithm, […]

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LinkedIn’s Advertising Options Director on why it is a favorite hang-out for B2B entrepreneurs

LinkedIn has launched upgrades to its measurement options, serving to B2B entrepreneurs observe marketing campaign efficiency extra successfully. The platform has invested in Conversions API (CAPI) and Income Attribution Report (RAR) to enhance ROI by means of higher knowledge integration. CAPI connects first-party knowledge—each on-line and offline interactions—to LinkedIn, optimising campaigns for high-quality leads. In […]

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Titan companions with Qoruz for influencer advertising marketing campaign administration

Titan Firm has expanded its partnership with Qoruz, an influencer advertising platform, to run data-driven influencer campaigns and enhance its digital attain. As a part of this collaboration, Titan is utilizing Qoruz’s platform to search out influencers, entry information insights, and handle advertising campaigns. Qoruz’s AI instruments assist with marketing campaign execution, competitors evaluation, and […]

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Britannia & Gifted unveil ‘Nature Shapes Britannia’ open-source handbook

Britannia, in collaboration with Gifted, Coral Media, and MOMS Out of doors, has launched Nature Shapes Britannia, an OOH marketing campaign that includes biodegradable billboards designed to suit round timber as a substitute of slicing them down. Now, Britannia is making its analysis and design course of publicly out there by an open-source handbook. This […]

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Swastik Productions debuts branded content material originals within the religious area

Dedicated to strengthening and rising its foothold within the historic and religious class, Swastik Productions broadcasts its foray into branded content material growth. Swastik Productions’ specialised branded content material vertical will accomplice with manufacturers throughout the class to interact with audiences of at this time. By leveraging its strengths and deep category-specific data, Swastik Productions […]

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