Shemaroo’s #HarRoleIsHerRole marketing campaign unveils hidden gender biases

This Ladies’s Day, Shemaroo Leisure has gone past dialog to drive actual change with #HarRoleIsHerRol marketing campaign which goals to shift perceptions about ambition, alternative, and illustration. As a part of this initiative, Shemaroo Leisure carried out a social experiment with 10 artists. Every artist was requested to color portraits of pros—a chef, cricketer, scientist, […]

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Mattel’s Barbie celebrates Girls’s Day with Harmanpreet Kaur, Neeti Mohan & extra

For Worldwide Girls’s Day, Mattel’s Barbie model is recognising 5 Indian girls for his or her achievements in breaking stereotypes and galvanizing future generations. This yr’s Worldwide Girls’s Day marketing campaign options cricketer Harmanpreet Kaur, singer Neeti Mohan, dressmaker Anamika Khanna, chef Beena Noronha, and firefighter Meghna Sakpal, every has made an affect of their […]

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Corona Beer to debut at Lollapalooza India 2025 in Mumbai

Corona will debut at Lollapalooza India 2025 in Mumbai on March 8-9. The competition will function music, tradition, and a vigorous ambiance. Lollapalooza India and Corona purpose to deliver collectively power and genuine connections. Throughout 4 levels, together with Corona’s takeover of the primary stage – as Corona Sunsets Stage, that includes over 30 iconic […]

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Godrej’s #SheForShe marketing campaign places ladies’s assist within the highlight

Godrej Industries Group has launched the #SheForShe marketing campaign to advertise assist amongst ladies. The marketing campaign focuses on shared experiences throughout generations, identities, and professions, reinforcing the group’s dedication to gender variety and equality. The marketing campaign options ladies exchanging letters, sharing their challenges, experiences, and achievements whereas recognising one another’s journeys. Commenting on […]

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Monetary Instances CEO John Ridding steps down after 20 years

The Monetary Instances Group introduced that, after nearly 20 years as FT group chief government, John Ridding is to step down from the function on June 30. In a be aware to FT employees, Ridding stated: “I really feel privileged to have been CEO throughout an important interval of the FT’s historical past and to […]

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Crafting a model legacy in cricket from Tendulkar to Shubman Gill

The model identify is clearly on the forefront at any time when a prime Indian batsman raises his bat in pleasure after hitting a significant milestone or performs an outstanding drive that highlights the entire face of the blade. Amongst these manufacturers, MRF stands out for its extraordinary foresight and relentless fidelity. MRF’s involvement in […]

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WPP and Stability AI to collaborate on media manufacturing

WPP has introduced a strategic partnership and funding in Stability AI, a generative AI firm and the developer of Secure Diffusion. The partnership will additional improve WPP’s capacity to ship cutting-edge, AI-driven content material options to its purchasers throughout numerous leisure channels corresponding to streaming platforms, interactive experiences and immersive storytelling, and it reinforces WPP’s […]

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MGID indicators unique three-year take care of Asianxt Digital Applied sciences

MGID, the worldwide promoting platform, has introduced an unique partnership with Asianxt Digital Applied sciences (previously Asianet Information Media and Leisure Pvt. Ltd.). By this three-year settlement, MGID will combine its superior promoting options throughout Asianet information digital ecosystem, together with native advertisements, video and net tales on desktop, cell, AMP and cell purposes. Beneath this […]

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Paras Dairy launches cheese model ‘Galacia’

Paras Dairy (VRS Meals) has launched its premium cheese model ‘Galacia’ on the AAHAR 2025 exhibition. The launch marks the corporate’s entry into the premium cheese section in India. Paras Dairy produces Galacia cheese at its facility in Maharashtra utilizing milk from chosen farms. The corporate has invested over Rs. 100 crore to increase its […]

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Mad Affect names Aman Narula as new COO

Mad Affect, a artistic advertising company, declares the promotion of Aman Narula as its new COO. Narula, coming with over seven years of expertise and dealing as head of operations at Mad Affect, has the imaginative and prescient of remodeling and driving engagement and delivering measurable impression. “This function means so much to me. Wanting […]

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