Live Updates for Audience
Plum, a number one Indian skincare model, has launched Plum Pores and skin Metropolis, the nation’s first skincare podcast. Hosted by comic Rohan Joshi, the podcast combines skilled recommendation with humour, aiming to make skincare schooling partaking and accessible. The debut episode of Plum Pores and skin Metropolis focuses on sunscreen, that includes comic Aditya […]
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Google has launched AI Mode, a brand new experimental search function that enhances AI Overviews with superior reasoning and multimodal capabilities. The function, accessible in Labs for Google One AI Premium subscribers, goals to offer extra detailed and contextual responses to complicated queries. AI Mode utilises a customized model of Gemini 2.0 to deal with […]
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For the longest time, HUL’s cleaning soap model Lifebuoy had touted its germ-fighting skills. “Lifebuoy hai jahan, Tandurusti hai waha” (Lifebuoy is the place there’s well being) goes its iconic jingle. However all that modified in 2025 when it repositioned itself with the pores and skin safety class. “Citing declining gross sales within the ‘hygiene […]
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BOULT has appointed 80dB Communications as its strategic communications associate to drive model visibility, company messaging and thought management. The partnership with 80dB Communications will deal with strengthening BOULT’s model presence, media outreach, and shopper engagement technique. “We’re excited to associate with 80dB […]
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HYPHEN has expanded its Lipscreen vary with a brand new Mango Lip Balm that includes SPF 50 PA++++. Launched in collaboration with Parle’s Mango Chunk, the lip balm affords solar safety and moisturisation. HYPHEN initially introduced a mango-flavoured lip balm as an April Idiot’s joke on 1st April 2024. Following sturdy client demand, the model […]
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Glad U Got here, a PR and Influencer Advertising Company, has secured the influencer advertising and marketing mandate for Scarlett Beauty, a premium magnificence model. Because the official influencer advertising and marketing companion, Glad U Got here will oversee strategic influencer collaborations, digital amplification, and neighborhood engagement to strengthen Scarlett Beauty positioning within the magnificence […]
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McDonald’s India – North and East has launched the “Shakashaka” marketing campaign, turning its Shake Shake Fries right into a musical component. The marketing campaign options Papaji, who discovers the sound created by shaking the fries bag. Commenting on insights behind this newest marketing campaign, Rajeev Ranjan, managing director, McDonald’s India – North and East, […]
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Amazon Advertisements has introduced the provision of Sponsored TV, a self-service advert resolution, for manufacturers of all sizes that promote on Amazon.in. Sponsored TV allows manufacturers to run streaming TV campaigns to succeed in audiences by way of Amazon’s unique and premium streaming content material, beginning with Amazon MX Participant. “At Amazon Advertisements, we consider […]
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Britannia Industries introduced on Thursday that CEO and government director Rajneet Singh Kohli has resigned, efficient 14 March. In a regulatory submitting, the corporate acknowledged that Kohli is stepping all the way down to discover a possibility outdoors Britannia. The corporate stated, “The Board of Administrators of the Firm vide Round Decision handed at the […]
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This Girls’s Day, Tanishq, the jewelry retail model from the home of Tata, launches ‘Her Selection’- a thought-provoking movie difficult standard notions of empowerment and celebrates a girl’s proper to outline her personal path. Conceptualised by Autumn Gray, the movie urges viewers to rethink: Is empowerment about assembly societal expectations, or is it about embracing […]
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