Chinese language Wok companions with Varun Dhawan’s Child John for a brand new marketing campaign

Chinese language Wok, a fast service restaurant chain specialising in Desi Chinese language delicacies, has partnered with Bollywood movie Child John, produced by Atlee and starring Bollywood celebrity Varun Dhawan, to fuse meals with leisure. The collaboration leverages Varun Dhawan’s star energy and the rising buzz round Child John to create a synergy between Chinese […]

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Instagram to introduce AI video enhancing instruments in 2025: Adam Mosseri

Instagram is about to roll out a generative AI enhancing characteristic subsequent yr, enabling customers to change almost any facet of their movies. Powered by Meta’s Film Gen AI mannequin, the characteristic was teased by Instagram head Adam Mosseri. The instrument goals to equip creators with superior enhancing capabilities, eliminating the necessity for intensive video […]

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Indian Analysis and Insights Business reaches USD 3.2 Bn in FY2024: MRSI

The Market Analysis Society of India (MRSI) has launched its annual business sizing report, titled ‘The Indian Analysis and Insights Business 2024 Replace’. The report reveals the sector’s development, reaching USD 3.2 billion in FY2024, a 12.6% enhance from USD 2.9 billion in FY2023. The business is predicted to develop to USD 3.4 billion in […]

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Lay’s introduces maze-themed advert for meals truck launch in Delhi

Lay’s has launched a print advert designed as a maze of Delhi’s roads, showcasing the capital metropolis and resulting in its first-ever Lay’s Meals Truck. On December 19, The Instances of India featured a Lay’s commercial designed as a maze of Delhi streets. The advert mixed visuals of Delhi’s tradition and language, connecting with readers […]

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When Netflix took a guess on appointment viewing, Bhansali, and video games

Monika Shergill, Vice President of Content material at Netflix India, mirrored on 2024 as a yr of unprecedented milestones for Netflix India. The content material head spoke concerning the genres and reveals/films that stood out this yr.  Appointment viewing, comedy and franchise  The standout style this yr was comedy in response to Shergill. She stated […]

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YouTube to crack down on clickbait movies, beginning in India

Many YouTube movies use flashy, deceptive titles and thumbnails, reminiscent of “BREAKING NEWS” or “The president steps down,” to lure customers into watching content material that’s unrelated to the headline. Clickbait happens when the video’s title or thumbnail contains guarantees or claims that are not delivered throughout the video itself, particularly when that content material […]

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Bhuvan Bam spotlights Myntra’s FWD assortment in new marketing campaign

Youthbeat, the youth advertising and marketing vertical of SW Community, has partnered with Myntra’s latest Gen Z-focused clothes model, FWD to create a marketing campaign that includes content material creator Bhuvan Bam. The marketing campaign leverages Bhuvan’s signature Instagram sketch format to spotlight FWD’s fashionable collections. The centrepiece of the marketing campaign is a 90-second […]

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Dabur explains the science behind Honitus in new marketing campaign

Winter is a really charming season for a lot of, however its arrival can also be accompanied by a major surge in cough and throat irritation. The colder temperature brings an increase in respiratory infections, underscoring the necessity for measures to combat cough and throat discomfort. Holding this in thoughts, Ayurvedic cough syrup model Dabur […]

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Makers Hive’s new movie celebrates inexpensive bionics in India

Makers Hive, the pioneer behind KalArm, the inexpensive bionic arms, has launched a brief advert marketing campaign, #EmpowerWithKalArm, that’s putting a chord with audiences nationwide. The advert sensitively showcases the affect of superior prosthetics in empowering amputees, providing them renewed independence and dignity. The brief movie traces the every day struggles of amputees, portraying moments of […]

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Nazara’s NODWIN Gaming acquires AFK Gaming

NODWIN Gaming, a new-age youth leisure, gaming, and esports and a cloth subsidiary of Nazara Applied sciences, at this time introduced the acquisition of AFK Gaming, a gaming and esports media firm topic to closing formalities. With this, AFK Gaming will change into a totally owned subsidiary of NODWIN Gaming.  This acquisition strengthens NODWIN Gaming’s […]

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