Live Updates for Audience
Meta has commenced a restricted early take a look at of commercials on its Threads app, marking the platform’s first step in direction of monetisation since its launch in July 2023. In line with Adam Mosseri, head of Instagram and govt overseeing Threads, the preliminary advert rollout will contain a “handful of manufacturers” in the […]
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Reuters studies that Indian ebook publishers and their worldwide counterparts have lodged a copyright lawsuit in opposition to OpenAI in New Delhi, marking one other world authorized problem in opposition to AI content material coaching practices. The New Delhi-based Federation of Indian Publishers filed a case on the Delhi Excessive Courtroom, representing members together with […]
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Indian health-tech model Traya has introduced its newest collaboration with India’s OG rap artist Baba Sehgal. This collaboration tackles hair loss head-on. The video, blended with Baba Sehgal’s signature humour and witty lyrics, addresses the emotional challenges confronted by males experiencing hair loss, and encourages them to take motion earlier than it’s too late. […]
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On the twenty fourth annual Effie India Awards, Mondelez India Meals was adjudged because the Effie Shopper of the Yr, whereas Ogilvy Group India was named Effie Company of the Yr. Ogilvy scored a complete of 537 factors adopted by Leo with 495 factors. McCann Worldgroup India scored 390 factors. The Grand Effie was awarded […]
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Scapia, a journey fintech firm, has launched its Winter Launch 2025 with a two-episode mini-series highlighting its newest options for travellers. The corporate has launched its winter launch with two episodes that includes Akash (Kunal Bahn), Krysta (Kajol Chugh), and Sid (Perin Malde). The episodes spotlight Scapia’s new options for simplified visa functions and prepare bookings. […]
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Dr. Fixit, a waterproofing model from Pidilite Industries, has partnered with Kaun Banega Crorepati (KBC) for its Silver Jubilee Season on Sony Leisure Tv. The partnership will function in 40 particular episodes for elevated visibility and viewers engagement. Talking in regards to the collaboration, Sandeep Tanwani, chief advertising officer, Pidilite Industries, mentioned, “During the last […]
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Absolut has launched its newest marketing campaign, UNLABEL, BORN COLOURLESS, persevering with its effort to advertise inclusivity and problem biases. Constructing on the 2018 ‘Born Colourless’ marketing campaign, #UNLABEL encourages people to maneuver past stereotypes and judgments, fostering an open-minded and accepting world. Absolut has partnered with White Label to create 4 marketing campaign movies […]
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Public Media Answer publicizes the launch of Ravinder Bharti’s e-book, “The Decagon Code of Advertising and marketing Errors”. The guide helps companies and entrepreneurs establish and proper widespread advertising and marketing errors for higher methods and progress. In The Decagon Code of Advertising and marketing Errors, Ravinder Bharti highlights widespread advertising and marketing pitfalls and […]
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POCO has launched a marketing campaign for the brand new X7 and X7 Professional in India with Akshay Kumar as model ambassador, selling the Xceed Your Limits positioning for immediately’s high-performance youth. The marketing campaign, created by Monks India, targets social media customers, together with avid gamers and pop-culture fanatics. The comic-book-inspired live-action movie displays […]
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The 4th version of the Eggfirst Chalo Bharat Conclave & Awards celebrated the brilliance of rural advertising by honoring the trade’s most impactful and modern manufacturers. Held at The Westin, Goregaon (Mumbai), the awards ceremony acknowledged excellent achievements throughout 31 classes, spotlighting manufacturers which are shaping the way forward for rural India. Inera, STIHL, and […]
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