Aamir Khan opens up about ‘Sitaare Zameen Par’ OTT launch
Aamir Khan not too long ago shared that the digital launch of ‘Sitaare Zameen Par’ had all the time been a part of the technique, although not instantly after its theatrical run. The movie, directed by R S Prasanna, hit cinemas in June 2025 and went on to earn over Rs 250 crore, receiving appreciation for its story and performances. It’s now set to premiere on ‘SonyLIV’ on April 3.
Talking in regards to the timing, Aamir spoke to PTI, “I used to be by no means in two minds. I all the time needed an OTT launch, however not so rapidly after the theatre launch. So, it’s now approaching ‘SonyLIV’ on April 3 and I need audiences all throughout the nation to benefit from the movie.” He added, “Those that haven’t bought an opportunity to see it in theatres can now watch it on ‘SonyLIV’.”
Curiously, shortly after its theatrical launch, ‘Sitaare Zameen Par’ took an unconventional route by premiering on Aamir’s ‘YouTube’ channel underneath a pay-per-view mannequin. The concept was to make the movie extra accessible whereas exploring different distribution strategies past conventional OTT offers.
Explaining his method, Aamir had earlier stated, “That is my non-public cinema chain. Consider it like ‘Aamir Khan Productions’ has opened a brand new cinema chain, which is in everybody’s home and in everybody’s pocket. I bought good gives from OTT channels. However I don’t need these Rs 100-125 crore from OTT channels.”
“I wish to earn Rs 100 from my viewers. I desire that extra,” he highlighted his deal with direct viewers engagement.
The movie serves as a follow-up to ‘Taare Zameen Par’, with Aamir taking part in Gulshan Arora, a basketball coach whose life takes an surprising flip. After shedding his job, he’s assigned to coach a staff of neurodivergent gamers as a part of group service, finally getting ready them for a match. The narrative blends emotion with an inspiring journey of development and acceptance.
Alongside the movie, the documentary ‘Sitaaron Ke Sitaare’ will even be obtainable on the platform. Talking about it, Aamir stated, “It’s a really particular piece of content material as a result of it appears at the actual superstars. The ‘Sitaare’ are the superstars, however the real-life superstars are the mother and father of those 10 artists who’ve raised them and have taken care of them. In order that movie actually highlights the truth that the mother and father are the actual superstars.”
The actor additionally prolonged his assist to ‘Dhurandhar: The Revenge’, which has been performing strongly on the field workplace. “I consider it’s doing very well. I’ve not seen the movie but, however I hear solely praises for the movies ‘Dhurandhar’ one and now half two. Each the movies have performed exceptionally effectively and my best needs to the staff,” Aamir remarked.
