Streax, a hair color model from Hygienic Analysis Institute (HRIPL), has launched a brand new TVC that includes Malaika Arora. The TVC contains a Bollywood actor selling Streax Gel Hair Color for gray protection with added nourishment and shine.
Talking on the launch of the brand new TVC, Priyanka Puri, senior vp – advertising and marketing at HRIPL, added, “The Streax Gel Hair Color TVC that includes Malaika Arora marks an thrilling new chapter for our model, as we proceed to push the boundaries of hair colouring innovation. This TVC celebrates a robust message of transformation with our Shine Revolution. Streax Gel Hair Color is designed to supply ladies extra than simply gray protection—it’s about delivering good color, smoothness, and shine that helps you get observed. Malaika’s affiliation with this marketing campaign amplifies its attraction, inspiring ladies to embrace this revolutionary product.”
Malaika Arora, along with her timeless magnificence and daring persona, completely embodies the ethos of Streax Gel Hair Color—confidence, brilliance, and self-expression.
Talking about her affiliation with Streax, Malaika Arora stated, “For me, hair is a mirrored image of confidence and self-expression. I’ve all the time believed in boldly standing out, and every little thing I do—whether or not in my work or private type—has been observed. That’s why I’m thrilled to accomplice with Streax, a model that mirrors my perception in excessive efficiency that will get you observed. Streax Gel Hair Color is not only a product; it’s a game-changer in hair color—providing good shine, gray protection, and nourishment in a single. It’s good for anybody who, like me, believes in embracing each shade of life with vibrancy and confidence.”
Madhu Noorani, president – inventive, Lowe Lintas added “We have had the pleasure of partnering with Streax for greater than a decade, and this newest TVC really embodies the evolution of each our collaboration and the model itself. With Streax Gel Hair Color, we wished to not simply seize the essence of transformation but additionally ignite a Shine Revolution. Malaika Arora brings this imaginative and prescient to life, inspiring confidence, and brilliance, and permitting each girl to precise her distinctive self with vibrant, flawless hair. This marketing campaign is greater than an commercial; it is a celebration of daring self-expression and superior product innovation”.
The TVC will probably be aired throughout main tv channels and digital platforms. Out there in 4 shades—Pure Black, Pure Brown, Darkish Brown, and Burgundy—Streax Gel Hair Color might be bought in retail shops and e-commerce platforms like Amazon, Flipkart, Myntra, and Nykaa.
Written with the View : afaqs