Xiaomi India, a worldwide expertise firm, has launched an out-of-home (OOH) promoting marketing campaign that merges CGI expertise and stay motion. The marketing campaign, that includes the Redmi Observe 14 5G Sequence, showcases the sturdiness of this ‘daredevil’ smartphone. The marketing campaign set the web abuzz and turned heads on the streets of New Delhi, Bengaluru, Mumbai, and Hyderabad with its billboard marketing campaign, merging CGI with stay motion to showcase the sturdiness of the smartphone.
Positioned at iconic places of Connaught Place in Delhi and MG Highway in Bengaluru, Marine Drive in Mumbai, Charminar in Hyderabad, the marketing campaign highlights the core energy – sturdiness in excessive situations of the smartphone in a way that caught the eye of the audiences and sparked conversations each offline and on-line.
On the core of this marketing campaign is an activation that makes use of a mixture of CGI and live-action to showcase the telephone’s toughness designed to resist the trials of every day life. The video opens with a CGI enabled smartphone coming out of the billboard which takes the viewers abruptly and escalates additional when an actual smartphone falls on the bottom. This flip of occasions creates nervousness among the many viewers who concern that the smartphone run over by a automobile wouldn’t stand up to the acute situation, however it does. The video captures shopper feelings of concern, nervousness, shock, and reduction concurrently igniting their confidence within the product.
The exercise has not solely resonated on the bottom but additionally sparked attention-grabbing conversations on-line, with the hashtag #RedmiNote14series trending on Twitter with a attain of over 8.6 million customers.
“We’re dedicated to persistently push the boundaries of smartphone expertise to maintain up with the existence of our customers. With the Redmi Observe 14 5G Sequence, we needed to transcend conventional product launches and have interaction our viewers, giving them a first-hand expertise of the product’s sturdiness and energy. We needed to get inventive with our method to showcasing the options of our product. With this dynamic and revolutionary marketing campaign, we now have mixed the digital world with actuality to supply a dependable companion within the Redmi Observe 14. The unbelievable response—each on the bottom and throughout social media—gave us confidence about how a lot our customers resonate with the thought and the way the product retains up with the on a regular basis hustle of our customers,” mentioned Suraksha R, director, advertising and marketing, Xiaomi India.
The smartphone is now out there for buy throughout all retail shops and on-line.
Written with the View : afaqs