JK Tremendous Cement, a cement model, has launched a charming new tv business (TVC) that includes cricketer and model ambassador, Jasprit Bumrah. The marketing campaign, titled Sport Badal De, attracts inspiration from Bumrah’s journey. The TVC shares an incident from Bumrah’s childhood, exhibiting how he practiced utilizing a cement wall.
As a part of JK Tremendous Cement’s rebranding, the Sport Badal De marketing campaign focuses on rising model visibility. The rebranding consists of up to date packaging, and a brand new brand.
Talking on the marketing campaign, Anuj Khandelwal, enterprise head, JK Cement, mentioned, “Our new model identification is a response to assembly evolving buyer aspirations. The Sport Badal De marketing campaign amplifies this imaginative and prescient by connecting authentically with our viewers by way of innovation and storytelling.”
Pushpraj Singh, group president gross sales and advertising, JK Cement, added, “Whereas our legacy stays sturdy, our rebranding represents a change that permits us to face aside in a saturated market. This TVC is a mirrored image of our transformation journey in direction of constructing a stronger, extra sustainable future.”
Love Raghav, AVP and head of branding, JK Cement, acknowledged, “With our new model identification and daring marketing campaign #GameBadalDe, we’re breaking limitations and reshaping the narrative within the cement trade. Bumrah’s story of perseverance resonates with our model values and conjures up a recent perspective on building and development. That includes him because the image of transformation, we intention to encourage game-changing tales in each nook of life.”
Written with the View : afaqs