How The LEGO® Group’s Winter playgrounds are enabling children to reconnect with PLAY

Youngsters discover their world by means of play from the second they’re born. Studying by means of play is how we’re constructed to study, and the proof retains rising that enjoying helps kids grasp all the talents they should thrive in our fast-moving, ever-changing world. For over 90 years, The LEGO® Group has championed the transformative energy of play, striving to make it part of each little one’s life. The group has been internet hosting World Play Day for the previous two years and has partnered with the UN to assist the adoption of The Worldwide Day of Play which is well known on June 11th yearly to champion and shield kids’s proper to play.

Nevertheless, playtime is beneath menace. A world research revealed that on common, kids are spending simply 2% of their week enjoying, with one in three spending lower than three hours every week having fun with play. 

The LEGO® group believes that there’s a must create extra alternatives for kids to play and has been launching PLAYgrounds in India for the reason that previous few years, offering kids the proper alternative to detach from their mundane routine and reconnect with play. 

This season, The LEGO® group is again with its winter PLAYgrounds in Delhi, Mumbai and Chennai, enabling children to dive into an epic Christmas journey!

Designed for youths between the ages of 5-14 years outdated, the playgrounds are an immersive winter wonderland, the place each nook sparks curiosity and creativity.  When children enter a LEGO® Winter Playground, they’re immediately transported right into a world of festive enjoyable. Youngsters are launched to a Christmas disaster that wants their assist to resolve. Armed with LEGO® bricks, they’re tasked with necessary missions, resembling saving mischievous elves, rescuing stranded animals, and delivering presents to unfold Christmas cheer.

The Winter PLAYgrounds additionally function a shocking by no means seen earlier than 22ft Christmas tree made fully of LEGO® bricks—a towering vacation masterpiece that invitations households to assemble, create customized ornaments, and rejoice the season collectively as a result of with LEGO®, play has no limits—solely infinite prospects! What extra, children get cool LEGO®, merchandise after finishing the exercise!

The PLAYgrounds are immersive experiences that be certain that kids can discover a significant reference to play, unleash their imaginations, and interact with the world round them in a enjoyable, lively means. 

The response to the Playgrounds has been overwhelmingly constructive. Youngsters and oldsters have expressed their delight at how these playgrounds foster a deep, private connection to play. For teenagers, the playgrounds supply not simply leisure, however a chance to develop necessary expertise like problem-solving, communication, and creativity. They don’t simply play with LEGO®, bricks; they grow to be half of a bigger story and a mission that feels significant and thrilling.

On the coronary heart of the LEGO® Group’s playgrounds is a straightforward but highly effective message: play is not only about having enjoyable. It’s about discovering new methods to assume, study, and join with others. In a world the place display time usually competes with conventional play, the LEGO® Group’s Playgrounds supply a refreshing reminder of the magic that occurs when children are inspired to interact with the world round them—whether or not it’s by means of constructing, exploring, or collaborating with others.

 PLAYground dates and venues:

  • Categorical Avenue, Chennai – 6-25 December 2024

  • Jio World Drive, Mumbai – 13, 14, 15, 20, 21, 22, 24 and 25 December

  • Atmosphere Mall, Gurugram – 20 – 29 December 2024.

Tickets for the PLAYground are actually accessible for reserving. You may reserve your spot by means of BookMyShow by following the hyperlink: https://in.bookmyshow.com/occasions/lego-winter-playground-the-quest-to-save-christmas/ET00421037 


Written with the View : afaqs