ManipalCigna Well being Insurance coverage has unveiled its new marketing campaign, Sada Safe Raho, bringing to life the promise of its newest product, ManipalCigna Sarvah. By way of a storytelling method, the marketing campaign sheds mild on the significance of medical insurance, combining humour, cultural nuances, and relatable conditions to create a long-lasting affect.
The marketing campaign stars Bollywood’s dynamic Jaaved Jaaferi as Prabhakar, a witty astrologer, and introduces Sarvanand, an AI-generated 3D parrot mascot. Collectively, this memorable duo simplifies the complexities of medical insurance with humour and readability, making the movies as entertaining as they’re enlightening.
Every of the three movies delves into real-life challenges people might face when confronted with medical emergencies. From affordability to customisable options and nil ready intervals, the marketing campaign emphasizes how ManipalCigna Sarvah gives medical insurance options which can be accessible, versatile, and stress-free. The tagline, ‘Sada Safe Raho’, displays the model’s dedication to monetary safety and well-being for each Indian family.
Sapna Desai, chief advertising and marketing officer, ManipalCigna Well being Insurance coverage, shared her ideas on the marketing campaign’s creation: “Our purpose was to attach with our viewers by addressing actual considerations engagingly. The movies spotlight the significance of being ready for all times’s uncertainties, mixing leisure with significant messages. We’re excited to have Jaaved Jaaferi deliver Prabhakar to life, with Sarvanand including knowledge, making the movies entertaining and impactful. By way of ‘Sada Safe Raho’, ManipalCigna reaffirms its mission to make medical insurance accessible and empowering, reinforcing that medical insurance is a blessing for a safe future, guaranteeing a stress-free, protected tomorrow for Bharat.”
Jaaved Jaaferi, actor, shared his pleasure, stating: “Well being is our best wealth, the inspiration of a satisfying life. With a trusted associate like ManipalCigna, you may prioritise and defend your well-being. This marketing campaign reminds us to not overlook well being amidst life’s calls for, inspiring proactive steps for lasting optimistic change. I’m excited to see the way it empowers people to make more healthy decisions and lead balanced, happier lives.”
Ravikant Banka, founder and managing director, Eggfirst, the inventive company behind the marketing campaign, added: “‘Sada Safe Raho’ aimed to stress the very important function of medical insurance in securing the longer term whereas retaining the message culturally related. Medical health insurance is crucial for a stress-free life and with ManipalCigna, a trusted knowledgeable, we delivered this message authentically. Jaaved Jaaferi’s versatility and Sarvanand’s allure introduced it to life, highlighting the significance of medical insurance and the belief in partnering with a pacesetter like ManipalCigna.”
The marketing campaign is dwell throughout ManipalCigna’s social media and digital platforms and might be leveraged on OTT platforms, and radio.
ManipalCigna Sarvah is offered in three tailor-made plans—Sarvah Pratham, Sarvah Uttam, and Sarvah Param – providing providers and advantages like affordability of important well being protection for the ‘lacking center’ inhabitants, customisable plans with infinite cowl guaranteeing stress-free hospital invoice settlements, and on the spot protection with zero ready intervals.
Written with the View : afaqs