AnyMind Group, a BPaaS firm for advertising, e-commerce, and digital transformation, has introduced new management roles for India and the MENA areas. Siddharth Kelkar, managing director of efficiency enterprise, and Aditya Aima, managing director of progress markets, have been appointed to co-lead the corporate’s operations in India and MENA as co-managing Administrators. They are going to substitute Rubeena Singh, who leaves AnyMind Group on October 15, 2024.
Of their expanded roles, Kelkar and Aima will collectively spearhead operations for the India and MENA area, leveraging their experience to drive enterprise growth, foster strategic partnerships and improve the corporate’s presence in these key markets.
Kelkar and Aima joined AnyMind Group in 2020 by means of the acquisition of POKKT, a cellular promoting platform. Kelkar had been with POKKT for seven years and Aima for 5. These management adjustments are a part of AnyMind Group’s technique to develop and strengthen its operations in India and the MENA areas.
On the appointments, Kosuke Sogo, CEO and co-founder of AnyMind Group, stated: “Each Siddharth and Aditya have confirmed themselves to be sturdy leaders of their respective fields, and are at all times thirsty for brand new progress, straight reflecting a trait that runs by means of our administration staff. We’re assured that with their management, we’re capable of assist much more companies grow to be borderless in what’s an enormous area that possesses nice potential.”
Siddharth Kelkar has been part of the media trade for over 20 years and has labored throughout digital, print and broadcasting mediums. Earlier than becoming a member of AnyMind Group and POKKT, Kelkar held management roles in SVG Media, Ozone Media and Reliance Video games (Zapak). He has additionally labored with The Instances Group, Hindustan Instances and CNBC TV18.
On his appointment, Kelkar stated: “I’m excited to tackle this expanded accountability at a time when each India and the MENA areas are on the cusp of transformative progress in digital, advertising, and e-commerce landscapes. Leveraging AnyMind’s cutting-edge options, we goal to drive innovation, empower companies, and construct deeper partnerships that may gas long-term success for our purchasers throughout these key markets. I stay up for working with Aditya and the broader staff at AnyMind to additional scale our presence and affect.”
Aditya Aima has over 20 years of expertise, together with the advert tech, broadcast and publishing industries. Previous to becoming a member of AnyMind Group and POKKT, Aima held management positions in Tradition Machine Media, Astro Malaysia, Bloomberg TV and Turner Broadcasting System.
On his appointment, Aima stated: “It’s an honour to co-lead the India and MENA areas, which current immense alternatives for progress. With the speedy digital transformation taking place throughout each markets, we’re uniquely positioned to assist companies unlock their full potential utilizing AnyMind’s built-in platform for advertising, e-commerce, and digital transformation. Along with Siddharth, we’re dedicated to driving strategic initiatives that won’t solely assist our purchasers but in addition solidify AnyMind’s management in these dynamic markets.”
Written with the View : afaqs