Monika Shergill, Vice President of Content material at Netflix India, mirrored on 2024 as a yr of unprecedented milestones for Netflix India. The content material head spoke concerning the genres and reveals/films that stood out this yr.
Appointment viewing, comedy and franchise
The standout style this yr was comedy in response to Shergill. She stated The Nice Indian Kapil Present with its second season turned a weekly behavior for households with the format of appointment viewing being launched on the earth of OTT. Different comedy successes included Maamla Authorized Hai and Tribhuvan Mishra: CA Topper, whereas Vir Das introduced a much-anticipated return along with his signature wit in an upcoming particular. She stated Indian comedy titles dominated Netflix’s International Prime 10 for TV and Movie (Non-English), with 5 originals trending worldwide, demonstrating the common enchantment of Indian humour.
The platform additionally launched its first franchise movie Phir Aayi Haseen Dilruba
Shalini Passi, Sanjay Leela Bhansali and pop-culture
Shergill says that this yr’s standout manufacturing, Sanjay Leela Bhansali’s Heeramandi: The Diamond Bazaar, was a masterpiece of visible storytelling and was launched in 13 languages throughout the globe. She added that Heeramandi additionally impressed traits in music, trend, and social media, with its regal costumes shaping trend collections and people music gaining renewed reputation. Alternatively, viral fan theories, memes, and scene recreations generated widespread discussions, whereas characters equivalent to Shalini Passi from Fabulous Lives Vs Bollywood Wives turned family names.
Non-fiction storytelling was additionally appreciated with titles equivalent to Fashionable Masters: SS Rajamouli, Nayanthara: Past the Fairytale, and Fabulous Lives Vs Bollywood Wives achieved outstanding success, with Yo Yo Honey Singh: Well-known including to the lineup.
In line with her, 2024 was a yr that redefined storytelling for the platform with titles like Heeramandi: The Diamond Bazaar, Laapata Women, IC 814: The Kandahar Hijack, Imtiaz Ali’s Amar Singh Chamkila, Phir Aayi Hasseen Dillruba, Maamla Authorized Hai, and many others.
The platform she stated continued to empower regional languages like Tamil, Telugu, and Malayalam, via gripping dramas, thrilling mysteries, impactful documentaries, and flicks.
Video games and different improvements
Other than appointment viewing, the platform additionally launched a screen-first format Ananya Pandey’ss CTRL, and interactive content material (sport)like LUDO King. Additionally they launched ‘Moments’- a function that enables followers to relive iconic scenes, by saving them therefore, enhancing viewers engagement.
“As we glance to 2025, Netflix India stays dedicated to pushing inventive boundaries, forging impactful partnerships, and championing numerous voices. With an unwavering give attention to delivering transformative leisure experiences, we’re poised to have fun one other yr of tales that transcend borders and join audiences globally,” says Shergill.
Written with the View : afaqs