Youthbeat, the youth advertising and marketing vertical of SW Community, has partnered with Myntra’s latest Gen Z-focused clothes model, FWD to create a marketing campaign that includes content material creator Bhuvan Bam. The marketing campaign leverages Bhuvan’s signature Instagram sketch format to spotlight FWD’s fashionable collections.
The centrepiece of the marketing campaign is a 90-second reel the place Bhuvan Bam’s well-known characters showcase the newest types utilizing relatable humour and classy slang, resonating strongly with Gen-Z audiences. The marketing campaign goals to bolster FWD’s place as a vogue trendsetter.
Vijay Sharma, senior director of selling at Myntra, acknowledged, “Youthbeat’s experience in creator-centric advertising and marketing has been instrumental. This marketing campaign with Bhuvan Bam brilliantly encapsulates the spirit of FWD, and we’re delighted by the outstanding response from our viewers.”
“FWD is a model that embodies vibrancy and elegance, and collaborating with Bhuvan Bam’s iconic characters was the right method to seize the eye of our target market. At Youthbeat, we’re captivated with connecting manufacturers with youth tradition in significant and revolutionary methods,” mentioned Raghav Bagai, co-founder of SW Community. “This marketing campaign is a testomony to our shared imaginative and prescient of driving engagement and creating affect.”
Shubham Chawla, director – Youthbeat, added, “This collaboration highlights our means to bridge the hole between manufacturers and youth tradition seamlessly. By pairing FWD’s fashionable collections with Bhuvan Bam’s distinctive storytelling, we’ve created a marketing campaign that actually resonates with at the moment’s viewers.”
Written with the View : afaqs