NielsenIQ, a shopper intelligence firm, has introduced the appointment of Joe Ellis as the brand new managing director for its India enterprise. This announcement follows a 12 months after NIQ and GfK merged to type a big shopper intelligence agency, with important investments in omnichannel protection, enterprise intelligence instruments, and predictive analytics.
This appointment highlights NIQ’s dedication to its India unit, which operates three regional industrial workplaces, and features a conventional commerce measurement panel as a part of its choices. Throughout its native enterprise and World Functionality Facilities, NIQ employs over 10,000 associates in India.
A seasoned business veteran, Ellis has held a number of pivotal management roles throughout his 25-year profession at NielsenIQ. He started his journey on the Westport (USA) workplace and has since led a number of regional and world verticals.
Primarily based in Mumbai, Joe’s expertise consists of two earlier assignments in India, the place he established the corporate’s proprietary simulated check advertising and marketing division, BASES, in 2004, and later spearheaded the growth and digitisation of NIQ’s retail measurement companies in 2013.
“The tempo of change in India is unprecedented. With a various financial base, an enormous untapped shopper market, a big demographic benefit, speedy digitization, substantial FDI inflows and a deeply ingrained spirit of innovation and entrepreneurship, India is an energising and thrilling marketplace for us,” mentioned Joe Ellis, managing director – India, NielsenIQ.
“We’ve longstanding partnerships with lots of the largest firms in India constructed over half a century. We proceed to develop and evolve together with our shoppers. We’re additionally pleased with our expertise, our capabilities, and my position is to make sure we keep a step forward in serving to our shoppers obtain their progress targets with our world class suite of services,” Joe additional added.
Written with the View : afaqs