Bajaj Allianz Life Insurance coverage, a non-public insurer firm, has partnered with MoEngage to enhance contextual and well timed buyer interactions and improve the general buyer expertise (CX) throughout digital touchpoints.
With the bigger aim of turning into customer-centric and rising consciousness and adoption of insurance coverage merchandise in India, particularly in Tier 2 and Tier 3 Indian cities, Bajaj Allianz Life Insurance coverage began to focus extra on constructing customer-friendly cell functions.
Bajaj Allianz Life Insurance coverage launched ‘One App’ and ‘Bajaj Allianz Life: Life Help’ to streamline the digital expertise of all stakeholders, together with clients, distributors, and staff. It has insured over 41.6 million people and teams and has over INR 1169.66 billion in Belongings Underneath Administration (AUM).
With MoEngage, Bajaj Allianz Life Insurance coverage goals to enhance persistency ratios, and increase cross-sells and upsells throughout insurance coverage classes. These aims align with their intensive plans to drive consciousness and adoption of insurance coverage merchandise throughout India.
“We’re proud to be part of Bajaj Allianz’s mission to be extra customer-centric and assist them enhance operational effectivity and higher perceive buyer habits. MoEngage is purpose-built to assist enterprise insurance coverage establishments streamline engagement with clients, distributors, and staff whereas complying with regulatory necessities. Furthermore, MoEngage’s engagement capabilities assist manufacturers like Bajaj Allianz drive product adoption and renewals throughout their various buyer base,” says Narasimha Rao, normal supervisor at MoEngage.
Written with the View : afaqs