Hyper-local e-commerce firm magicpin has ventured into fast commerce for meals supply with the launch of its magicNow model. Initially, the service will collaborate with over 2,000 meals manufacturers and 1,000 retailers. In contrast to different fast commerce gamers, magicpin won’t depend on darkish shops for meals supply, as acknowledged in its announcement.
“magicNOW is designed to supply quick meals supply inside a 1.5 km to 2 km radius to make sure freshness and delicacies integrity. It can first launch in Bangalore, Hyderabad, Mumbai, Chennai, Delhi-NCR, and Pune,” stated magicpin.
The newest 15-minute meals supply service will leverage magicpin’s logistics aggregator vertical, Velocity, for deliveries. “magicNOW will ship from over 2,000 manufacturers like Chaayos, Faasos, Wendy’s, Burger King, McDonald’s, Taco Bell, Barista, and greater than 1,000 non-branded native eating places,” the assertion added.
“Our mission with magicNOW is to solely ship contemporary meals ready by the eating places and never function through any darkish shops, therefore to keep up freshness and delicacies integrity, service is devoted solely to meals supply and can function solely inside a 1.5km-2km radius of the patron for quarter-hour fast supply,” magicpin co-founder and CEO, Anshoo Sharma acknowledged.
Below its Velocity platform, magicpin serves as an aggregator for third-party logistics companions comparable to Shadowfax, Dunzo, Rapido, Porter, OLA, Zypp, and others, consolidating all 3PL companies underneath one umbrella for manufacturers and sellers.
Presently, magicpin affords Velocity to a number of manufacturers, together with KFC, Burger King, and IGP Gifting. The magicNow service not too long ago accomplished a four-week pilot program from November 14 to December 15, throughout which it recorded roughly 75,000 meals deliveries in choose localities of Delhi-NCR and Bangalore.
Written with the View : afaqs