Expertise Commerce (EC), an built-in digital company throughout the Cheil Community, broadcasts the renewal of its annual digital, expertise, and media mandate for MRF Tyres for the twelfth consecutive yr. Headquartered in Chennai, MRF Tyres is a tyre producer. EC’s Mumbai staff will proceed to handle the account, offering a complete suite of companies, together with social media administration, web site upkeep, and intensive media planning and shopping for.
Over the previous 11 years, Expertise Commerce has efficiently executed among the most impactful and revolutionary digital campaigns for MRF Tyres. This contains managing the ‘Trip The Thrill’ marketing campaign and launching the ‘Trip Together with MRF’ neighborhood, the place we engaged biking fans throughout India and supported the creation of a devoted platform for bikers.
Expertise Commerce additionally managed MRF Tyres’ media planning and shopping for for the ICC Males’s Cricket World Cup 2023 on Hotstar, demonstrating the company’s experience in overseeing high-profile digital and media campaigns. The company stays dedicated to elevating MRF’s digital presence by harnessing its experience to spice up model consciousness and engagement. This contains creating interactive content material tailor-made to MRF’s audience throughout numerous social media platforms and amplifying media outreach by means of each natural and paid campaigns.
Moreover, Expertise Commerce will proceed to handle MRF’s web site, guaranteeing common updates, upkeep, and defect fixes, together with overseeing internet hosting and area administration. Expertise Commerce will even handle the excellent Media Planning & Shopping for for the model throughout digital media channels together with OTT.
Bhawana Daga, VP – progress, expertise commerce, acknowledged, “We’re excited to increase our partnership with MRF Tyres. Over the previous decade, MRF has turn out to be a key a part of our company household. The continuity of getting the identical devoted staff handle their account has allowed us to develop an in-depth understanding of their model ethos and advertising wants. This long-term relationship has fostered a deep synergy, making it each rewarding and stimulating to work on their numerous campaigns. Our purpose stays to ship revolutionary digital and media options that improve MRF’s market presence and drive sustained progress.”
Written with the View : afaqs